Using Product Concepts to Enhance Your Search and Satisfy More Visitors

Sourcing agents and merchandisers have a direct understanding of the characteristics of your products and reliably put this information into the product catalog – brands, sizes, colors, materials, wear and tear and more. These characteristics can power refinements in faceted navigation and enable some simple searching (red jackets, color televisions). But your customers may use […]
EasyAsk Releases Guide to Increasing Customer Conversion through Better Product Findability

New EasyAsk guide offers ways to optimize sites for five important e-commerce customer behavior patterns BURLINGTON, MA – March 5, 2014 – EasyAsk, the industry leader in e-commerce site search, navigation and merchandising, today announced a new best practices guide that shows how e-commerce sites can increase their customer conversion through better product findability. This […]
Automatic Spell Correction in eCommerce Search Saves you Time and Money

The last thing any visitor wants to see when they perform a search on an eCommerce Site is a page that says “No Results”. As we indicated in our recent whitepaper, Increase Customer Conversion by Boosting Product Findability, misspellings and using different tenses is a very common occurrence by eCommerce shoppers. To make your site […]
E-Commerce Money Saver: Automatic Spell Correction

The last thing any visitor wants to see when they perform a search on an e-commerce Site is a page that says “No Results”. Misspellings and using different tenses is a very common occurrence by e-commerce shoppers, which on your average site will produce a No Results page. To make your site tolerant of misspellings […]
Andertons Music Uses EasyAsk to Help Deliver Record Online Sales Growth

We announced this morning that Andertons Music Company in the U.K. is using EasyAsk eCommerce Edition to help deliver record growth on their online site. We are thrilled we could be such a great enabler for the Andertons e-commerce site. Andertons choose EasyAsk last year to […]
EasyAsk eCommerce Edition Supports Andertons Music Company’s Record Online Growth in 2013 by Delivering a Superior Customer Experience

Andertons Music Company, the musician’s No.1 superstore, deployed EasyAsk in 2013 to deliver a greatly enhanced search & navigation capability to support the expansion of their online business whilst leveraging their existing ecommerce platform. LONDON, UNITED KINGDOM – March 04, 2014 – EasyAsk, the leader in natural language software and solutions, today announced that […]