Search and E-Commerce SEO
We often need to educate people on the strong link (no pun intended!) between eCommerce Site Search and SEO. And it is bit disheartening to see the lack of general education in the market on this subject. Many companies spend tens or hundreds of thousands of dollars to optimize their SEO and adwords spend each […]
Intelligent Search: What Google’s New “Semantic Search” Means for Search on your e-Commerce Site
BY EasyAsk CEO Craig Bassin Google has recently announced that it is adding more “semantic search” techniques into its otherwise largely keyword search. This means matching on the meaning of words, rather than just the occurrence of words. Since nearly all of your customers also use Google, their expectations for search are conditioned by Google. […]
Benefits of Semantic Natural Language Search for E-Commerce
BY EasyAsk CEO Craig Bassin How this paradigm shift will change Web and mobile e-commerce forever Advancement in communication and technology over the last two decades has been dramatic, and the way people consume information has evolved in parallel. Not long ago, people turned to libraries, dictionaries, reference journals, books, phone books and printed newspapers […]
Take advantage of an internet niche
There’s value in having something unique, yet popular, to offer. In the world of commerce, it’s called a niche product. A niche product is something that is the goal of most any entrepreneur, especially in today’s world of online access. The internet allows people to get the word out on their product or service, not […]
Top helpful devices for the kitchen
Every day in our kitchen we need to use different appliances and devices. It’s about electric devices that we normally use to prepare a toasted bread or to bake cakes and other kinds of food. Often times we find it very normal to use all these electric devices and in most technology stores we can […]
Gartner E-Commerce Search Best Practices Part 2
In my last blog post, I discussed the recent Gartner report “Best Practices in Strategically Combining Search, Content Analytics and E-Commerce.” One of the most important e-commerce search best practices that analysts Whit Andrews and Gene Alvarez emphasize is the ability to “Offer effective definition-matching and handling of ambiguity in Query terms.” Let’s take a […]
Gartner Best Practices in E-Commerce Search – Part 1
July is “Best Practices” month here at EasyAsk – where we describe good search, navigation and merchandising techniques that can help you convert more customers. As you and your teams ramp up for busy back-to-school and holiday seasons, we want to help you convert more visitors into sales. Over the course of this month, our […]
EasyAsk Products – Excerpt from Sync-Up Interview on the Pulse Network
Sync-Up host Tyler Pyburn asks CEO Craig Bassin about EasyAsk’s products – EasyAsk eCommerce, Business Edition and Quiri. Share List
Voice Recognition & EasyAsk Quiri – Interview Excerpt on Pulse Network Sync-Up
EasyAsk CEO Craig Bassin talks about the differences between “voice-recognition” and “natural language search” – without understanding intent, you can’t accurately answer questions. Craig also notes that even Google is evolving from traditional keyword search. Share List
Google joining IBM, Apple and EasyAsk? Pigs fly! News at 11…
(Message from the CEO of EasyAsk, Craig Bassin) Looks like this is the beginning of the end for keyword search. You’ve probably seen a number of articles discussing Google’s shift to ‘semantic search’. Anyone understand what that REALLY means? First, the definition of ‘semantic search’ is an understanding of the ‘intent’, or meaning, of […]