Gartner E-Commerce Search Best Practices Part 2

In my last blog post, I discussed the recent Gartner report “Best Practices in Strategically Combining Search, Content Analytics and E-Commerce.” One of the most important e-commerce search best practices that analysts Whit Andrews and Gene Alvarez emphasize is the ability to “Offer effective definition-matching and handling of ambiguity in Query terms.” Let’s take a […]

ECommerce Shopping Experience Download

Thank you for registering with us. We hope our premium content is useful in your efforts to deliver richer shopping experiences for your customers and increasing your e-commerce revenue.   Free chapter of Greg Nundelman’s Book, “Designing Search: UX Strategies for eCommerce Success” Download   EasyAsk Best Practices White Paper, “The ABCs of E-Commerce Search.” […]

Gartner Best Practices in E-Commerce Search – Part 1

July is “Best Practices” month here at EasyAsk – where we describe good search, navigation and merchandising techniques that can help you convert more customers.  As you and your teams ramp up for busy back-to-school and holiday seasons, we want to help you convert more visitors into sales.  Over the course of this month, our […]

Internet Retailer: Tool retailer lets mobile shoppers speak their searches

Travers Tools Company implements a voice search feature into its mobile site. Consumers visiting the mobile site for Travers Tools Company Inc. searching for a specific drill bit now need only ask for it. The retailer recently launched an updated m-commerce site that enables consumers to speak their site searches. The service, from site search […]

Voice Recognition & EasyAsk Quiri – Interview Excerpt on Pulse Network Sync-Up

EasyAsk CEO Craig Bassin talks about the differences between “voice-recognition” and “natural language search” – without understanding intent, you can’t accurately answer questions. Craig also notes that even Google is evolving from traditional keyword search.     Share List

Travers Tool Mobile Site

EasyAsk customer, Travers Tool Company, has launched a new mobile commerce site. The mobile optimized site presents the search engine, category structure and products in a more friendly way for the smaller screen real estate of mobile devices. The new mobile platform will be especially convenient for finding product attributes and specifications when a PC […]

SKU Processing: Optimizing search results to maximize conversion

As much as we like to promote natural language long-tail searches here at EasyAsk, the unfortunate reality of the e-commerce market is that Google (and others) have taught us to search wrong. Many visitors go to a web store and do what I call SSTN – simple search then navigation. But what if your site […]

EasyAsk at SuiteWorld 2012

We at EasyAsk will be very busy at the upcoming NetSuite SuiteWorld 2012 event next week in San Francisco.  At this event we will be showing our eCommerce Edition for NetSuite and Business Edition for NetSuite.  In addition, we will be unveiling a new EasyAsk Quiri solution for NetSuite (look out for the news on […]

IBM Watson-like Natural Language Search, Navigation and Merchandising with Apple Siri-like Voice Enablement at SuiteWorld

Compatible with all types of e-commerce platforms, EasyAsk Improves conversion rates, virtually eliminates “no results” pages and improves average basket size EasyAsk, named a “Cool Vendor” for 2012 by a leading analyst firm, and the leader in natural language technology and solutions, will be demonstrating its best-in-class search, navigation and merchandising tools at NetSuite SuiteWorld […]