Intelligent Search: What Google’s New “Semantic Search” Means for Search on your e-Commerce Site
BY EasyAsk CEO Craig Bassin Google has recently announced that it is adding more “semantic search” techniques into its otherwise largely keyword search. This means matching on the meaning of words, rather than just the occurrence of words. Since nearly all of your customers also use Google, their expectations for search are conditioned by Google. […]
Benefits of Semantic Natural Language Search for E-Commerce
BY EasyAsk CEO Craig Bassin How this paradigm shift will change Web and mobile e-commerce forever Advancement in communication and technology over the last two decades has been dramatic, and the way people consume information has evolved in parallel. Not long ago, people turned to libraries, dictionaries, reference journals, books, phone books and printed newspapers […]
CPC Strategy E-Commerce News – How Do You Increase On-Site Conversion Rates? Enter Site Search Experts EasyAsk
Posted by CPC_Andrew on September 20, 2012 in Ecommerce With online traffic increasing in cost each year, retailers need to work on optimizing the conversion rates of the visitors that reach their site. There’s many ways to do this, and one of the most effective is implementing new site search technology to help consumers find the right […]
EasyAsk Products – Excerpt from Sync-Up Interview on the Pulse Network
Sync-Up host Tyler Pyburn asks CEO Craig Bassin about EasyAsk’s products – EasyAsk eCommerce, Business Edition and Quiri. Share List
Voice Recognition & EasyAsk Quiri – Interview Excerpt on Pulse Network Sync-Up
EasyAsk CEO Craig Bassin talks about the differences between “voice-recognition” and “natural language search” – without understanding intent, you can’t accurately answer questions. Craig also notes that even Google is evolving from traditional keyword search. Share List