Why “Learning Search” Gets A Failing Grade
In a previous blog, we discussed the concept of “Learning Search” and what the technology can and can’t do. In this installment, we’d like to look a little closer into how it can be used to better effect when incorporated into a system which takes other factors into account as well. The problem with most […]
How EasyAsk Enhances Magento
Magento is an eCommerce giant, with products to help retailers build and deploy eCommerce sites as well as manage online operations. It’s one of the most popular eCommerce platforms on the planet, and for good reason. Even with great products and support, Magento knows there are areas where integrated third party solutions can add significant […]
There is More to Learning Search than Product Popularity
More people in the eCommerce world are becoming familiar with the tantalizing idea of “learning search.” Learning search promises to increase conversions by delivering results based on data “learned” over time. The sales pitch is that the technology works like a human brain – constantly watching, learning and improving. Sounds interesting, but does it deliver […]
Getting the Most from Your Search Box
There are a number of simple steps you can take to make sure your search box is working efficiently to help drive conversion. Size and placement on the page are two of the most important. You want visitors to your search function to connect quickly and efficiently to the products they are most likely to […]
EasyAsk Search-as-you-Type: A Closer Look
Earlier this summer, EasyAsk unveiled a powerful new tool in its search arsenal. Search-as-you-Type (SayT) is a major enhancement that brings customers one step closer to immediately finding the product they want. We thought it was worth taking a […]
When Small Is Beautiful: Why Bigger Isn’t Always Better
The eCommerce world is large, complex and fraught with both danger and the opportunity to open new markets and increase sales. The stakes are high, and companies want to make sure they are making all the right choices along the way. Those are some of the reasons why retailers choose to work with the industry’s […]
Merchandising in the Online Age: Part Two Making the Most of the Online Environment
While classic merchandising techniques such as cross-selling and up-selling remain important in today’s retail environment, eCommerce has brought many changes to the world of merchandising. There are new merchandising tools and analytics and algorithmic display techniques. Sales influencers have also changed dramatically with the increased importance of social media and customer reviews. Perhaps the biggest […]
Merchandising in the Online Age: Part One Adapting Classic Bricks and Mortar Tactics for the eCommerce Sphere
Merchandising has been around for as long as there have been marketplaces. Both veteran retailers and academic experts have spent countless hours analyzing and honing the best practices for displaying products for maximum sales and profits. While many of those tried-and-true principles are applicable to the world of […]
Metakinetic Helps Andertons Launch E-Commerce Search, Navigation and Merchandising Solution
Published by CatEx CatEx DCA bronze sponsor Metakinetic and EasyAsk, the natural language search technology and solutions company, have joined forces to plan and implement a new site search, navigation and merchandising service for Andertons, the musicians superstore. The new service, which replaces the previous third party search software, was identified by Metakinetic as part of its […]
Relevant Search Results: What Does That Really Mean?
Site search is getting better these days, and with that development comes the assumption that the most “relevant” results should always show up in the first page of the results display. While that seems like a pretty reasonable expectation, there is actually more to it than meets the eye. “Relevancy” is actually a loaded term […]