B2B Series Challenge 3: Customer-Specific Catalogs
According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time […]
5 Ways to Optimize Your Searchbox
Q: A Search box is a search box . . . right? How much difference can it make? A: All the difference. This might just be the single most important component in a successful eCommerce strategy and the key to driving significantly more revenue. It is essential to get the usability of the search box […]