Optimizing your eCommerce site for the Holiday Season 6: Navigation Best Practices
The summer is now a distant memory and the impending Holiday season will soon be upon us. Now is the time to act to ensure your eCommerce site is ready. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is […]
Optimizing your eCommerce site for the Holiday Season 5: Creating and Managing Landing Pages
We hope that you have been following our Holiday blog series and making changes to impact your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fifth in the series that lays out best practices and […]
IRCE: what you missed in Chicago
Outstanding pizza and fireworks at Navy Pier are reason enough to visit Chicago, but the industry’s largest eCommerce event, the Internet Retailer Conference & Exhibition (IRCE), didn’t fail to equip and inspire as it held its 14th annual event in the city last month. The EasyAsk team had a great time attending discussions, presentations, and networking […]
Retailers are Marketing to more than Five Generations, is your Site-Search Flexible enough to help them all?
The world we know continues to change, and we as a people, are forced to change with it. Sometimes it’s in small ways, like swapping Bell Bottoms for White-Washed jeans, then swapping those for Skinny Jeans. Sometimes it’s in larger ways, like going from hailing a cab on the sidewalk, to ordering an Uber from […]
“You Can’t Always Get What You Want” – The Realities of eCommerce Search
Sometimes online shopping in 2015 is a flashback to 1969 when Mick Jagger and Keith Richards sang the above titled song in their album ‘Let It Bleed’. You search for something to buy, but the website doesn’t seem to understand what you are asking for and delivers up stuff you didn’t want. You look at […]
Automatic Spell Correction in eCommerce Search Saves you Time and Money
The last thing any visitor wants to see when they perform a search on an eCommerce Site is a page that says “No Results”. As we indicated in our recent whitepaper, Increase Customer Conversion by Boosting Product Findability, misspellings and using different tenses is a very common occurrence by eCommerce shoppers. To make your site […]
Search and E-Commerce SEO
We often need to educate people on the strong link (no pun intended!) between eCommerce Site Search and SEO. And it is bit disheartening to see the lack of general education in the market on this subject. Many companies spend tens or hundreds of thousands of dollars to optimize their SEO and adwords spend each […]
EasyAsk Partners with Explore Consulting to Help Fusion Beads – a NetSuite E-Commerce Site – to Improve Search and Navigation
Partnership offers e-retailing customers, including those of Fusion Beads, improved shopping experience EasyAsk, the leading provider of natural language solutions and technology, and Explore Consulting, a professional services company that provides innovative technology solutions for managing business data and a cost-effective approach to completely outsourced IT in the cloud, today announced a partnership to deliver […]
Benefits of Semantic Natural Language Search for E-Commerce
BY EasyAsk CEO Craig Bassin How this paradigm shift will change Web and mobile e-commerce forever Advancement in communication and technology over the last two decades has been dramatic, and the way people consume information has evolved in parallel. Not long ago, people turned to libraries, dictionaries, reference journals, books, phone books and printed newspapers […]
CPC Strategy E-Commerce News – How Do You Increase On-Site Conversion Rates? Enter Site Search Experts EasyAsk
Posted by CPC_Andrew on September 20, 2012 in Ecommerce With online traffic increasing in cost each year, retailers need to work on optimizing the conversion rates of the visitors that reach their site. There’s many ways to do this, and one of the most effective is implementing new site search technology to help consumers find the right […]