Improving Mobile Commerce Conversion Rates
The mobile commerce revolution is here now! According to Goldman Sachs, global mobile commerce sales will reach $626 billion by 2018, growing nearly 5 fold from 2013, equaling web-based e-commerce sales by 2018. Conversion rates for mobile commerce on smartphones is only one-third the rate on traditional desktops. While many e-commerce firms have launched mobile sites […]
Increase Conversion by Boosting Product Findability
Finding products is the first stage in any purchase process. Since more than 80% of internet purchase involve search (Brett Gilbertson – Conversionrate.com, 2011), the search box is the most important part of your site to drive purchases. Understanding customer behavior on your site – in particular how customers find products – allows you to […]