Digital Commerce Personalization, Customer Loyalty and the ABC’s of Customer Retention

By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15% – Gartner Magic Quadrant for Digital Commerce The concept of personalization is being thrown around in digital commerce circles a lot these days. It seems that every digital commerce site considers it essential […]

EasyAsk eCommerce is now an IBM Verified Business Partner Solution

EasyAsk is pleased to announce that is has attained certification as a verified business partner solution for IBM WebSphere Commerce. The verification process is proof of EasyAsk’s ability to be installed and run at a client site running on strategic IBM technologies. IBM performs a technical/marketing assessment of all nominated solutions to verify that the nominated IBM […]

It’s that time of year – eCommerce holiday shopping trends, 2016 edition

Every year, eCommerce pundits share their predictions for the holiday shopping season.  As a whole, eCommerce sales continue to show remarkable growth, particularly exciting is the explosion of sales on mobile devices. Here are some articles that are “must reads” to ensure that your website is maximized to take advantage of all this holiday season […]

Search Laboratory: Rock ‘n’ Roll Lab Rats

  Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K. Originally posted on January 28th 2016 at 17:52 by Andrew Chart from Andertons Part of our “Behind the Scenes” series No no no no no! Search Laboratory: Avoiding having to tell our customers this! Last month we wrote about making […]

Your Online Sales Adviser: Finding your perfect guitar in a catalogue of thousands

Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K. Originally posted on December 11th 2015 by Andrew Chart from Andertons Part of our “Behind the Scenes” series On Andertons.co.uk, you can currently choose from 2130 Electric Guitars. That’s a lot of strings! But does your perfect guitar have 6, 7, […]