The Way Shoppers Search Can Give You Migraines
Have you ever thought about how many different ways people might search for the same thing? If you’re an eCommerce professional you probably have. There is a direct correlation between how efficiently the shopper finds the product to how quickly they’ll make a purchase. So, how accurate your search results are, is what really matters. […]
Gartner: The Case for Mobile Voice Search
How to Drive Revenue Through the Roof The first premise in this discussion is the enormous number of shoppers that start on their Smartphones, then abandon the search and finish later on their desktop. This is the ‘norm’ for mobile shoppers. This begs the question, ‘WHY?’ Why did they fail to purchase the first time? […]
Natural Language Search – Encouraging the use of more descriptive search
How a Natural Language Search Engine sets you apart The ultimate goal of any online retailer is to increase sales. What sets you apart from other retailers are the enhancements you continually do to your site to improve the customer experience. Providing an experience that is pleasurable for your shopper will increase the likelihood that […]
Humanizing Your Website Gives Shoppers that Warm and Fuzzy Feeling
It is estimated that online shopping revenues will increase to more than $523 billion dollars by 2020 – an increase of 56% since 2015. This soaring number has many contributing factors; including ubiquitous internet access, the drop in age of shoppers, the availability of products, and the improved quality of shopping websites and apps. Share […]
Voice Search Energizes your Marketing Campaigns
Here at EasyAsk, we have been predicting the breakout success of Voice Search for eCommerce for years. Whether your customers are using voice with their mobile phone or with an Alexa or Siri enabled device, voice search is finally taking its place as a key technology for 2018 and beyond. Check out this great article […]
eCommerce Industry News You Can Use
Every year, eCommerce pundits share their predictions for the coming year. As a whole, eCommerce sales continue to show remarkable growth, particularly exciting is the explosion of sales on mobile devices. Here are some articles that are “must reads” to ensure that your website is maximized to take advantage of all 2018 has to offer: […]
What does Relevant Site Search Really Mean?
eCommerce Retailers need to be strategic when delivering products that match their customer’s search criteria, if they want to make the sale. Customers are savvy, if they search for a product and it does not appear on the first page of results, they are likely to abandon your site and move on to another. That’s […]
Retailers are Marketing to more than Five Generations, is your Site-Search Flexible enough to help them all?
The world we know continues to change, and we as a people, are forced to change with it. Sometimes it’s in small ways, like swapping Bell Bottoms for White-Washed jeans, then swapping those for Skinny Jeans. Sometimes it’s in larger ways, like going from hailing a cab on the sidewalk, to ordering an Uber from […]
CEO Blog: Cognitive Computing, Natural Language & AI: Game Changers
Most analysts agree that the next big thing in IT involves Natural Language Processing (NLP), semantic search. It’s a big thing because it will allow non-subject matter experts obtain answers to questions using only natural language to pose their queries. Share List
CEO Blog: Putting the ‘Cognitive’ in Cognitive Computing: NLQ
‘Cognitive’ is everywhere these days. IBM Watson is pushing the concepts of Cognitive Computing from cancer research to cooking recipes. VPAs (virtual personal assistants) are gaining acceptance and adoption. Just look at the explosion behind Amazon’s Alexa. Every technology show I attend has a few vendors now showing their Alexa interface and sometimes it even […]