EasyAsk eCommerce Edition Search-as-you-Type (SayT) Revolutionizes Instant Search

Burlington, MA – June 5, 2013 – EasyAsk, the Natural Language technology and solutions leader, today announced a major enhancement to its eCommerce Edition called Search-as-you-Type (SayT). SayT takes the concept of auto complete to the next level. In addition to offering word suggestions as the visitor is typing, EasyAsk SayT presents product results and targeted category and attribute suggestions that automatically update as a shopper scrolls through the search suggestions.

According to MarketingSherpa, 43% of website visitors will immediately go to the search box, making it a critical component to increasing revenue. EasyAsk SayT helps shoppers by putting the right product on the first page, quickly. In addition to providing a better search and navigation experience for customers, EasyAsk SayT provides an unprecedented level of styling controls, including layout and color, the types of suggestions returned, which navigation facets are offered and how many, the number of search suggestions and the number of product suggestions and the types of fields shown, for example, name, image, description, price and more.

“We found EasyAsk SayT very easy to implement,” said Michael Schuler, Director, eCommerce, Schuler Shoes.  “The new search box feature that offers word suggestions, but also shows products, categories and attributes is currently running on our development site. We are very excited to roll it out to our live site in the next few weeks.”

“On many e-commerce websites, visitors type keywords in the search box and receive too many pages of results that don’t include the item they are actually looking for,” said Craig Bassin, CEO of EasyAsk. “When this happens, e-commerce sites lose customers. EasyAsk SayT eliminates this problem. By helping shoppers find the products they want quickly, it decreases the time it takes to get products into the shopping cart and increases revenue.

Available now, SayT will be provided to all existing EasyAsk Cloud and on-premise customers at no additional charge. New customers that purchase EasyAsk eCommerce Edition by September 30, 2013 will also get SayT at no additional charge.


About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through ground-breaking Natural Language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results. EasyAsk eCommerce Edition uses this unique technology to deliver industry-leading website search, navigation and merchandising solutions that boost online revenue through increased conversion rates, improved customer experience and agile merchandising. EasyAsk Quiri , mobile Siri-like CRM for smartphones and Business Edition revolutionize enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization.

Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as The North Face, Coldwater Creek, Lands’ End, Lillian Vernon, Aramark, TrueValue, Siemens, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and eCommerce operations daily.

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