How to Handle “No Results” Page
The Dreaded Message? “We’re sorry, your search returned no results” It’s the page many Search and Merchandizing teams hope will never appear to their customers. And of course, good search should avoid the “No Results” page showing unnecessarily – for example, if a spelling mistake has been made. However, customers may be searching for products […]
Optimizing for Voice Search is Crucial to Your Future
Do your search marketers have a plan for voice search optimization? According to research from BrightEdge, 31 percent of marketers see voice search as the next big thing. However, approximately 62 percent have no plans to prepare for voice search. Jim Yu’s article sets out the ‘three Cs’ of optimizing for voice search: Conversation, Content, and Context. […]
IRCE: what you missed in Chicago
Outstanding pizza and fireworks at Navy Pier are reason enough to visit Chicago, but the industry’s largest eCommerce event, the Internet Retailer Conference & Exhibition (IRCE), didn’t fail to equip and inspire as it held its 14th annual event in the city last month. The EasyAsk team had a great time attending discussions, presentations, and networking […]
Search As You Type: Keeping lazy searchers happy
Photo by Bruce Mars on Unsplash Typeahead… autocomplete… incremental search: many attempts have been made in recent years to speed up shopper’s searches. At EasyAsk, we offer ‘Search As You Type’, or SAYT (pronounced Say-it), because it means a whole lot more than just a list of suggested searches. It means many possibilities for getting the right […]
5 Ways to Optimize Your Searchbox
Q: A Search box is a search box . . . right? How much difference can it make? A: All the difference. This might just be the single most important component in a successful eCommerce strategy and the key to driving significantly more revenue. It is essential to get the usability of the search box […]
No Point in Personalizing Bad Results
Personalization is a valuable and effective part of the shopping experience. But personalization must always be just that – a part of the shopping experience, not the shopping experience. There are occasions when a shopper asks for certain products and the search results are affected by personalization. Being able to find relevant products through good […]
Back to the Future: Voice Search
We’ve seen the ‘Back to the Future’ pattern in the history of mobile phones. They began very large, were gradually made as small as technology would allow, and now we need bigger pockets. And, Great Scott! we can see a similar pattern in voice search as a result of the evolving use of smart-home devices. […]