If Your Search Box Was a Personal Shopper, Would You Fire It?
In the world of online shopping, your site search box is like your personal shopper. You know, like the ones who ask you, “How may I help you?” when you walk into a department store. In the real world, if you’re asked that, you’re going to tell them how they can help you. But […]
Search and E-Commerce SEO
We often need to educate people on the strong link (no pun intended!) between eCommerce Site Search and SEO. And it is bit disheartening to see the lack of general education in the market on this subject. Many companies spend tens or hundreds of thousands of dollars to optimize their SEO and adwords spend each […]