and how to make sure your customers don’t run away screaming
When eCommerce site search is working well, it is a dream for your customers; they can find what they’re looking for on the first try. No need to endlessly click through your site’s categories and attributes. Unfortunately, eCommerce search is too often scaring customers away. At a time when years of eCommerce progress has been made in a matter of months, it’s even more important than ever that your site search is up to scratch. We’ll look at six scary statistics and the ways that you can ensure your site search is not one of the frightening ones… Read More
According to Forrester, business eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.
B2B eCommerce: Benefits