No Results, too many results, inconsistency and lack of communication… while there are many reasons for a customer to give up on your eCommerce site’s search the underlying problem is they couldn’t find the products they were searching for.
With average cart abandonment rates hovering around 65%, don’t let your company’s search be the monster that scares business away.
Surely any customer would be scared off by over 50,000 results on Amazon.com for a ladies Halloween costume. The first products aren’t even a good match for the search.
Follow the tips and best practices in EasyAsk’s recent blog series: “Optimizing your eCommerce site for the Holiday Season” to ensure your customers find the right products the first time.
