With mobile commerce on the rise, e-retailers are looking for unique ways to differentiate themselves in this new market. EasyAsk voice-enabled natural language mobile search provides that differentiation, allowing customers to find products by speaking with their mobile device and interact with visitors in the new responsive designs mobile sites require.
Mobile commerce has become just as important as standard e-commerce, both in the U.S. and around the globe. These statistics provide the proof:
- Mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013 (Source: Forrester Research)
- 60% of global mobile consumers use mobile devices as their primary or exclusive means of going online (source: InMobi)
- 83% of global shoppers who use mobile devices plan to make a mobile purchase in the coming year (source: InMobi)
For a visitor to buy your product, first they need to be able to find it. Search is ever so important on a mobile commerce site due to the constraints of the mobile device – smaller screen size, clumsy thumb-pad typing, etc.
EasyAsk Mobile Commerce gives your mobile commerce site voice-enabled natural language search that will “wow” your customers and convert them more quickly and effectively. EasyAsk Mobile allows you to deliver a complete mobile experience for your customers with mobile-optimized search, navigation and merchandising services.
EasyAsk Mobile Commerce allows you to deliver a complete mobile experience for your customers with mobile-optimized search, navigation and merchandising services that:
- Allows customers to search using their voice and natural language to find products faster and complete their purchases quickly,
- Easily works with responsive designs used in mobile sites to enhance the customer experience and engage the customer,
- Enables the use of derived attributes to further optimize the navigational experience on a mobile commerce site,
- Offers complete analytics that provide a comprehensive view of how customers are engaging with the mobile environment.
As opposed to other 3rd party site search products which force you to use off-site page templates, EasyAsk is non-invasive – it works with your existing site design and pages. With more e-retailers using Responsive Design techniques to optimize for desktop and mobile experiences, this makes EasyAsk the best choice to more easily and effectively work with your site for the best shopping experience.
EasyAsk gives retailers the ability to deliver optimized search, navigation and merchandising across all e-commerce channels – web, mobile web and mobile applications – with cost efficiencies of a single search, navigation and merchandising service.