EasyAsk Operational BI Solution for Sales and Marketing Analytics
EasyAsk® for Operational Intelligence (BI) is available as a turnkey solution for sales and marketing professionals. This powerful solution is designed specifically to give sales and marketing professionals the ability to quickly and easily access and analyze relevant sales and marketing data without requiring knowledge of the underlying data structure or the skills needed to operate a complex reporting tool.
The Sales and Marketing Analytics module leverages the EasyAsk Operational BI software, and allows users to ask questions in natural language (i.e., “list all customers that bought X and not Y in the last quarter”); the software will immediately generate a report in response to the question, providing valuable information for developing and executing sales and marketing strategies. These newly created reports can be saved for future reference and cascaded to others that may also be able to leverage this information. Moreover, EasyAsk will also expose existing BI assets that may be relevant.
EasyAsk for Operational BI provides sales and marketing professionals with the same information access that was once only available to IT departments and executives. This former inability to retrieve information and the reliance on IT can cause bottlenecks whenever sales or marketing professionals required new information, preventing them from making critical business decisions in a timely manner.
The Sales and Marketing Analytics module includes a specialized dictionary with sales and marketing terms and phrases that can be quickly customized with additional language or words unique to your organization or industries. With the EasyAsk sales and marketing analytics solution, companies can provide sales and marketing professionals with the ready access to the information they need in order to:
- Perform customer segmentation and list development
- Identify up sell and cross sell opportunities
- Review sales performance across multiple channels and product lines
EasyAsk for Operational BI makes sales and marketing more agile, better informed and more productive. As the organization’s customer-facing departments, sales and marketing individuals are uniquely positioned to be able to leverage the power of BI in order to make significant, near-term, business impact. With EasyAsk for Operational BI’s sales and marketing analytics solution, this potential can be unleashed.
