B2B Commerce Solutions

EasyAsk® for eCommerce allows business-to-business (B2B) markets to deliver an efficient and consistent online customer experiences that builds on existing relationships to increase sales and reduce business costs. As an online merchandiser, you need to increase conversion rates to generate more sales while responding rapidly to changing market and customer demands. To reach your goal you need:

• World-class, site-level product search.
• Navigation that adapts to search results.
• A merchandising toolkit designed for merchandising professionals, not your IT department.

Putting Merchandisers in Control

Through a combination of unique and powerful capabilities that come together in a single easy-to-use software application, EasyAsk offers the direct control needed to deliver the ultimate product showcase. In a simple-to-use, single page view, EasyAsk enables merchandisers to quickly and easily:

• Optimize product searches based upon a wide variety of parameters such as sales popularity and relevance.
• Automatically adjust site navigation in real-time based upon search results.
• Exploit up-sell and cross-sell opportunities.
• Trigger graphical rollover displays.
• Test new promotional strategies.

Simplifying Catalog Search

• EasyAsk allows companies to design their online catalog search with a variety of users in mind.
• EasyAsk offers multiple routes to find products so that customers can search and navigate using a combination of techniques within the same online interaction.
• Customers save time with the ability to search by category, SKU, and attributes using intuitive refinement options that pinpoint similar products should the original product be unavailable.

Convert Browsers to Buyers

• You can take advantage of integrated and accurate feedback and analysis reporting to support continuous conversion rate improvements.
• Online conversion occurs when a Web site visitor becomes a buyer.
• The average online conversion rates for EasyAsk customers—according to the Nielsen//NetRatings—are significantly higher than the average conversion rates of competitive search and merchandising products.

Enhancing the Shopping Experience

EasyAsk also ensures that your customers have a superior shopping experience. They find what they want quickly in ways that make sense to them, and they can:

• Search using flexible, natural-language phrases.
• Surf adaptive navigation links that quickly display the right products.
• View product alternatives with just a mouseover.
• Find related products and accessories.
• Take advantage of special promotions to save money.

Business Analytics Drive Confident Decisions

• Integrated, accurate feedback and analysis reporting allows you to increase revenues and drive enhanced customer loyalty levels.
• Through integrated analytics and business reporting capabilities, site administrators can identify previously unrecognized search patterns and buying trends.
• This analysis of real-time data also provides insight into the site’s performance and direction on possible improvements.