Simplified BI for the Masses
The key to EasyAsk’s success in the enterprise is – and will be – EasyAsk Business Edition. While the name is new, the company has a range of enterprise customers already using the solution to enable a new set of users to access hard-to-find company information – those employees without access to traditional, complex BI and reporting tools.
The value proposition – delivering operational insight for the masses at a relatively inexpensive price point – is clear. However, the market for BI solutions is crowded and the diversity of offerings and their capabilities – such as traditional BI applications, dashboards, and even homegrown data access through spreadsheets – makes it difficult for a product like EasyAsk Business Edition to gain market traction. To overcome this hurdle, EasyAsk is fine-tuning the product and its marketing in order to showcase the return of enabling a larger set of employees to access business data.
In this research note, we will focus on organization data needs and the benefits of enabling a broader audience to access corporate data, and then we will examine how the EasyAsk solution hopes to deliver on those needs and benefits.
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