Testimonials

“EasyAsk is a radical shift from the complexity of traditional BI. Business users don’t need to be trained how to use tools. EasyAsk gives them results and answers through a familiar interface that even looks like a simple Web search box”– Neville Dupiesanie, COO
« Case Studies  |  EasyAsk eCommerce Edition »

Lawson Products

EasyAsk_Lawson_CaseStudy

Lawson Products Inc. — one of the world’s largest international sellers and distributors of systems, services and products to the industrial, commercial and institutional maintenance, repair and replacement market — has a B2B ecommerce site that includes more than 45,000 SKUs. By implementing EasyAsk’s advanced search and information‐retrieval technology, commercial customers have instant access to those products and product–related information.

One of the challenges that Lawson Products faced as a result of having a global presence was the ability to maintain a high level of customer support 24/7. Because of EasyAsk’s intuitive self‐service capabilities, including a plain language interface that allows commercial accounts to enter their own chosen words in the search field, Lawson’s worldwide customers are able to access information and products quickly and easily at their convenience.

Sign up to view this free content now!