Exploiting your Website’s “Find Analytics”
The analysis of your customers’ product “find” experience can be your compass to give you the directions you need to improve the performance of your e-commerce website. Without it, you are shooting in the dark trying to make improvements. The problem is that, given the amount of data, tracking each shopper’s search and navigation steps can be overwhelming,making it hard to mine the key nuggets of insight that can lead to steady improvement.
Much like search itself—in which the interesting cases are the two extremes: too many results and too few results—analyzing website data is about looking at the two extremes: what is working poorly and what is working well. We will explore how properly analyzing this data can enhance the shopping experience, improve important site metrics (such as conversion rates) and even be used to attract more traffic to the site from web search engines.
Sign up to view this free content now!