EasyAsk

In today’s global economy, customers have more many more choices as to where they buy products and services, and enjoy very low cost to switch vendors. To succeed in this highly competitive marketplace, organizations need comprehensive programs that attract and engage new customers, and increase the satisfaction, loyalty, and ultimately wallet‐share, of existing ones.

Effective sales and marketing programs require key personnel to continually answer strategic and tactical questions about their customers. However, they may not know the exact question. In addition, the questions may change over time or be highly dependent upon the situation. A Customer Relationship Management (CRM) system is the heart of customer data in most organizations. The CRM system contains detailed data on customers and customer activities – lead sources, events, visits, opportunities, transactions, service calls, and more. Key customer‐ and market‐facing personnel need to constantly explore this information to make everyday decisions and optimize their actions.

Often, the right view of this information is inaccessible by front‐line users, with the data buried deep within CRM applications and other customer data sources. Business users require faster, easier access to the right CRM information at the right time to more proactively target, sell to, and service customers.

EasyAsk Business Edition empowers business users with direct access to critical customer information in a timely manner, allowing them to make better decisions and faster actions. Through an intuitive, easy to use natural language interface, business users can search and analyze customer, marketing and sales information, getting answers to critical questions that optimize their everyday tasks.

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