EasyAsk

Every decade or so, a major shift alters the software technology landscape and fundamentally changes the way people and computers interact. The PC, Apple’s McIntosh, the mouse, the web, tablet computers, smart phones.

The latest is Apple’s Siri. This will dramatically change the way users interact with applications, making voice recognition and natural language technology a major component of mobile business solutions. In any of these tectonic shifts, there are multiple contributing technologies. The proliferation of smart mobile devices, web 2.0 and cloud computing deliver key pieces to this puzzle.

Siri dramatically alters the way people work with both devices AND applications. It is far more than speech recognition, utilizing natural language to understand BOTH the intent of the user and the content, and delivers faster, more accurate answers.
Hundreds of millions of consumers will embrace this natural language style interface. As consumers embrace Siri for their everyday mobile tasks – search Google, send an email, texting, etc. – they will come to expect and demand the same easy to use interface from every ‘app’ they use.

Siri will cause a natural language paradigm shift that will impact every e-commerce site and corporate application. The SEARCH BOX will become THE most important interface for e-commerce and business applications. A natural language search box will fundamentally change the way people interact with applications, whether this is a consumer on an e-commerce site, a sales person on the road, or your VP gathering intelligence for board meetings.

EasyAsk

EasyAsk is the first company to provide the benefits of Siri-like natural language for e-commerce and corporate applications TODAY! EasyAsk gives you the most powerful search box that allows visitors and users to find information IN A SINGLE CLICK, whether it is a specific product on an e-commerce site, or a critical piece of information within your CRM system.

EasyAsk is now expanding the ultimate search box to work on any device and with any input method (speech or text) enabling your e-commerce sites and corporate applications access to users and visitors over any channel, network and medium. This is truly Siri-like natural language search for e-commerce and corporate applications, only from EasyAsk.

CRM and Corporate Applications

As consumers reap the benefits of mobility, the cloud and now Siri, the effect will be for enterprise IT to find ways to incorporate those same benefits inside their corporate applications. EasyAsk provides the leading natural language business solution for corporate data that can now be deployed across any device (smart phone, iPad, tablet computer, laptop, PC, Mac and more) AND supports both voice and text.

Many corporate applications, including CRM and ERP, have transaction style interfaces that suffer from a “findability” issue. Mobile business users have trouble finding and analyzing the right information. Complicate this with mobile devices that do not have the same screen real estate as PCs. Mobile versions of corporate applications, generally, are miniaturized implementations of desktop applications that do not mesh well with the mobile device.

Even applications that have been optimized for Smartphones, require scrolling, pinching, expanding, searching, etc. Navigation on a smartphone is nothing but a lesson in frustration. The impact of one button, providing voice and Natural Language search, is compelling and will become the preferred access method of choice.

With EasyAsk, the interface and functionality is designed for the mobile world. The search box dominates the UI, allowing the users to simply find what they need by asking a natural question: “show sales pipeline for this quarter”. This makes the mobile business users far more productive, enabling them to get immediate answers. The same Siri-style interface is delivered in an optimized way to different devices, further speeding information retrieval and analysis.

E-Commerce

Statistics have consistently shown that a better search box on an e-commerce site delivers results in higher customer conversion rates, increased return visits and lower bounce rates. The trickle-down effect of Siri will be two fold – visitors will increasingly use your search box to find products, so your mobile commerce offerings need to provide a similar, superior search box.

EasyAsk has long provided the best e-commerce search box in the industry. The natural language search capability of EasyAsk allows visitors to enter Siri-like search phrases, combining a unique understand the intent of the search and content of the e-commerce catalog to deliver pinpoint, relevant results. Visitors find products they want faster, and convert more quickly and often

EasyAsk customers consistently have higher conversion rates than their competitors and always see dramatic increases in conversion rates and revenue versus their previous solutions. The Siri-like natural language engine within EasyAsk delivers these results. EasyAsk Mobile extends that same powerful, search box interface to mobile devices. With the limited screen space on mobile devices, the search box becomes even more important. EasyAsk Mobile delivers a mobile optimized experience to your customers

Sales

Imagine a sales executive needing last minute sales figures before a meeting. With EasyAsk on his mobile phone, he simply asks “Show sales, pipeline and quota by region for this quarter” and gets an immediate update. That is truly real-time information in the palm of your hand. No dashboards, squinting, pinching or navigating necessary.

EasyAsk for Sales will be available for SugarCRM and NetSuite in Q1 2012 and will be ported to other leading CRM solutions. Via EasyAsk, both SugarCRM and NetSuite now have truly mobile applications that provide easy ways for sales teams to be armed with the right information any place and any time.