EasyAsk

EasyAsk eCommerce Edition has helped customers achieve industry-leading conversion rates that dramatically increase their e-commerce revenues. The intelligent search, navigation and merchandising capabilities of EasyAsk eCommerce Edition deliver the right products on the very first page to speed customer purchases.

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Create superior online shopping experiences with our powerful eCommerce Edition. Watch the demo to see how natgural language search converts buyers in one click and provides easy tools so that your merchandisers runs the site themselves!

 

Natural Language = Better Search

With EasyAsk natural language search, customers can use the search box to enter complete phrases describing what they seek – “red sleeveless dresses under $50” – and get exact results the first time. This superior search enables buyers to find products faster which dramatically increase conversion rates.

The most frustrating experience a buyer can have is entering a search and getting a “no results” page. EasyAsk’s natural language technology drives better underlying search techniques such as spell-checking, relaxation and stemming to eliminate far more “no results” pages than keyword search engines.

For shoppers who want to navigate the site to choose products, EasyAsk delivers more effective navigation. The natural language engine allows e-commerce managers to derive a richer set of attributes inside the navigation bar. This allows a more descriptive navigation enabling shoppers to find products faster.

EasyAsk Websites Convert More Visitors Into Buyers

Nielsen NetRatings

 

According to Nielsen NetRatings, sites that use EasyAsk eCommerce Edition have the highest conversion rates in the industry, resulting in an increase in sales and higher revenue per customer. The power of EasyAsk natural language delivers the right product on the first page to convert more visitors into buyers.

 

Merchandising Made Easy!

The EasyAsk Commerce Studio provides a suite of easy to use tools that allow your merchandisers to deliver compelling, timely offers and promotions that will increase purchases sizes and overall revenue. Via the EasyAsk Commerce Studio merchandisers can quickly and easily:

• Optimize product searches based on a variety of parameters such as sales popularity and relevance.
• Up-sell and cross-sell related products and accessories.
• Trigger graphical rollover displays.
• Test new promotional strategies.

Actionable Search Analytics

EasyAsk delivers the integrated, accurate feedback and analysis reporting that supports continuous conversion rate improvement. EasyAsk’s built-in analytics allow your team to manage the search environment on their own:

• Track search activity and understand the impact of search on conversions.
• Identify problematic searches, add words, terms or attributes to the dictionary, and associate them with specific products.
• Identify search patterns and buying trends.
• Monitor transaction volume and product sales trends.

Rapid, Easy Implementation

While most site search products take months to configure and tune, EasyAsk eCommerce Edition delivers rapid value in days or weeks. It has highly tuned, out of the box search performance that provides unmatched search quality without the need for extensive search tuning. EasyAsk installs in minutes, and is able to immediately read product catalogs to generate initial search dictionaries in hours. From there, the easy to use analytic and search management tools allow marketing staff to tune the search capabilities, delivering a full implementation in days or weeks, instead of months.