Progress BusinessEdge for Retail is a pilot initiative in the UK that aligns proven retail applications from Progress partners and offers customers integrated retail solutions. Specifically, Progress partner applications that share the Progress OpenEdge™ application development and deployment platform, have joined together under a common brand to provide the industry’s most innovative and comprehensive infrastructure portfolio of applications for multi-channel retailers in the UK.
Progress EasyAsk is a key component of both the BusinessEdge for Retail initiative and the Progress Software application infrastructure. With EasyAsk, online shoppers can type natural language search requests for products and receive only the most relevant results. This unique, synchronized site search, navigation, advanced merchandising and analytics technology allows retailers to creatively market and merchandise specific items. EasyAsk ties all the merchandising elements together such as in-store, catalog and online promotions. Plus, it gives retailers the ability to analyze customer requests to enhance their systems and deliver a superior shopping experience.
EasyAsk’s intuitive Merchandising Dashboard™ allows marketers to easily define business rules to promote, cross-sell, and up-sell products. This technology also delivers operational business intelligence for retail in-store salespeople and call center representatives, to help them quickly locate merchandise and respond to customer inquiries on the spot. The dashboard provides agents with insight into inventory levels and the ability to connect relevant products that might be of interest to individual shoppers.
The result is an enjoyable customer shopping experience, lower operational costs, increased conversion rates, and larger average order sizes--all with your existing staff. Customers such as BGN, Lillian Vernon, Lands’ End, Talbots and many others are using EasyAsk to improve their retail operations.
A sample of Progress BusinessEdge for Retail partners include:
Click here for more information about Progress EasyAsk and BusinessEdge for Retail, or contact: Tel: +44 1753 216 300, Email: businessedge@progress.com.