EasyAsk for Commerce B2B

State of the Art Merchandising Administrative Dashboard - An intuitive, Web-based interface that makes it easy to optimize product and information placement based on defined user-activity criteria. EasyAsk allows vendors to set promotional pricing for commercial accounts, ensuring that margins are maintained, while meeting customer and competitive demands.

Multiple, Integrated Search Styles – EasyAsk offers fully integrated and synchronized search and navigation functionality – distinguishing it from the competition, and making EasyAsk a clear leader in a multi-channel retail world. Integration across search styles provides shoppers, store clerks and call center agents a consistent technology experience.

Refinement Navigation – With rich attribution, EasyAsk’s Merchandise Manager defines, displays and maintains product features. As a result, EasyAsk sites are much more richly attributed that those of its competitors sites – and drive some of the highest conversions rates in the industry.

Search within Context – EasyAsk automatically determines whether a search is better interpreted as a search within a previous context or a new search. This delivers a more intelligent, usable search experience.

Virtual Store – EasyAsk supports the “virtual store” that allows shoppers to search for a variety of existing gifts while maintaining a common context for those searches.

Site Search – EasyAsk automatically interprets site search requests, such as “size chart” as site searches rather than product searches.

Intelligent Category Search – EasyAsk intelligently searches category names. This is a critical component of site search functionality because a search for “sweaters” should also include “cardigans” that may not contain the word “sweater” in the description. Conversely, it is important not to get hits for all products in the “Shoes & Belts” category if the search is only for “shoes”, as this will also include belts in the result set.

Search-Based Color Display – EasyAsk provides a means of displaying products in the result set in the same color as they were searched for. For example, search for “red sweaters” at J. Jill and only red images will appear.

Most Problematic Words – EasyAsk data-mines search logs to provide a ranked list of words causing the most problems with search on the site. This function provides a “to-do” list of steps to most effectively improve search functionality on the site.

Built-in Hot Score Feature – EasyAsk provides a built-in hot score capability. This allows the display order of products to be related to a “hotness” index, based on actual sales data, analytic metrics or number of clicks. Hot Score provides a proven increase in conversion rate based on A/B Testing.

e-Mail Notifications – EasyAsk supports e-mail notifications to shoppers. Shoppers are automatically notified when specific products become available, or become available at a specific price.

Search to Landing Page – EasyAsk directs users to landing pages for certain searches.For example, a search for “dinnerware” can re-direct to a Dinnerware landing page, rather than a search results page. This provides a more tailored shopping experience for the user.

Vendor-Controlled Relaxation – EasyAsk supports user-controlled relaxation. This transforms no-hit responses into meaningful results according to site-specific rules.

Built-in A/B Testing Analytics – EasyAsk provides integrated A/B Testing analytics.This allows EasyAsk to provide uplift comparisons to the current site experience to a test experience. Using this, EasyAsk customers have achieved an average conversion rate of 5.9 (source: Nielsen/NetRatings), the highest of its eCommerce competitors.

MyStore – EasyAsk supports the MyStore concept which allows vendors to identify and save customer and partner preferences according to product attributes and transaction history, making future visits more efficient. Purchasing agents and resellers can easily find specific parts or products without the SKU or record number—allowing users to leverage purchase history or supplier agreements to affect a specific customer’s results.

Item-Level RFID Integration – EasyAsk search is integrated with commercial strength RFID tagging and management application's from Progress that allows a shopper a detailed access to individual items (SKUs), and a vendor to manage the commerce, merchandising and marketing process at an item-level.

Flyover navigation – EasyAsk provides the mouse with browse capability that enhances the “shopping” feel of an online visit. By simply resting the mouse on the dynamically generated product features, EasyAsk will reflect the results that include that feature.

Relevancy tuning and management. Provides retailers with additional tuning options such as phrase matches, column weighting/ranking and value-based relevancy to expand control over search results and deliver a better hit rate. In addition, EasyAsk leverages data insight of internal or third party analytics data sets that reflect product popularity, purchase propensities or frequencies to the relevancy model, in order to ‘intelligently’ drive results presentation.

Product index scaling. Doubles the capacity of an in-memory, high-speed, searchable product index, providing a significant performance boost in searches across large datasets.

Advanced data cleansing. Progress is the market leader in enterprise integration with award winning products that deliver both interconnectivity and interoperability. Progress EasyAsk also supports advanced data-cleansing options during product-index development, which lowers maintenance and search tuning in instances where product information/descriptions are irregular in nature.

Rapid time-to-value. Provides excellent, unmatched search quality without the need for expensive, time-consuming “tuning” efforts. Minimal-search-maintenance components leverage a broad industry-specific knowledge base to drive quality search results in days, while reducing the level of implementation time and resource investment normally required to maintain high-quality product search.

Language support. Allows global retailers the flexibility to market faster across multiple countries using local languages.

Industry-specific support. Simplifies matching of search requests with relevant merchandise in all supported languages using pre-defined vertical-market dictionaries, thesauruses and extended attributes (i.e., apparel, consumer and household goods, education and manufacturing suppliers, outdoors and technology) tied to a particular vertical market.