EasyAsk for eCommerce Features
The following are some of the many powerful features of EasyAsk® for eCommerce that can easily be incorporated in your site to help drive sales and build stronger relationship with your customers.
Search Features
Site Search. EasyAsk automatically interprets search requests, such as “size chart”, as site searches rather than product searches.
Full Spectrum Search. Allows customers to search for products “their way”, regardless of whether they search using a single word or a phrase.
Intelligent Category Search. EasyAsk intelligently searches category names. This is a critical component of site search functionality because a search for “sweaters” should also find “cardigans” that may not contain the word “sweater” in the description.
Multiple, Integrated Search Styles. EasyAsk offers fully integrated and synchronized search and navigation functionality – distinguishing it from the competition, and making EasyAsk a clear leader in a multi-channel world. Integration across search styles provides shoppers, store clerks, and call center agents a consistent technology experience.
Search within Context. Allows visitors to conduct a secondary search to further refine the original search.
Results Grouping with Relevant Attributes. Allows products to be displayed in groups that make it easier to conduct further searches.
Search Display Control. Allows the establishment of business rules to deliver excellent control over search display.
Search to Landing Page. EasyAsk directs users to landing pages for certain searches. For example, a search for “dinnerware” can re-direct to a Dinnerware landing page, rather than a search results page. This provides a more tailored shopping experience for the user.
Search-Based Color Display. EasyAsk will display products in the same color for which they were searched. For example, search for “red sweaters” and only red images will appear.
Navigation Features
Rich Attribution. Includes powerful attribution capabilities that allow visitors to further refine results or explore related areas of interest. Most competitive products offer 5-or-less attributes for a product—compared to more than 70 in EasyAsk.
Refinement Navigation. With rich attribution, EasyAsk defines, displays, and maintains product features. As a result, EasyAsk sites are much more richly attributed and drive some of the highest conversions rates in the industry.
Flyover Navigation. EasyAsk provides the mouse with browse capability that enhances the shopping experience. By simply resting the mouse on the dynamically generated product features, EasyAsk shows results that include that feature.
Analysis Features
Built-in A/B Testing Analytics. EasyAsk provides integrated A/B Testing analytics, enabling uplift comparisons to the current site experience.
Hot Score. A built-in Hot Score capability allows the produce display order to be related to a “hotness” index, based on actual sales data, analytic metrics, or number of clicks. Hot Score provides a proven increase in conversion rate based on A/B Testing.
Problematic Words. EasyAsk provides a ranked list of problematic search words. This function provides a list of steps to improve search on the site.
Advanced Data Cleansing. Progress EasyAsk supports advanced data-cleansing options during product-index development, which lowers maintenance and search tuning in instances where product information/descriptions are irregular in nature.
Merchandising Features
State of the Art Merchandising Administrative Dashboard. An intuitive, Web-based interface that makes it easy to optimize product and information placement based on defined user-activity criteria. EasyAsk allows vendors to set promotional pricing for commercial accounts, ensuring that margins are maintained, while meeting customer and competitive demands.
Vendor-Controlled Relaxation. EasyAsk supports user-controlled relaxation. This transforms no-hit responses into meaningful results according to site-specific rules.
Virtual Store. Allows shoppers to search for a variety of existing gifts while maintaining a common context for those searches.
Item-Level RFID Integration. EasyAsk search is integrated with commercial strength RFID tagging and management application from Progress that provide a shopper with detailed access to individual SKUs and allow the company to manage the commerce, merchandising, and marketing process at an item-level.
Relevancy Tuning and Management. Tuning options such as phrase matches, column weighting/ranking, and value-based relevancy expand control over search results and deliver a better hit rate. EasyAsk also leverages data insight of internal or third-party analytics data sets that reflect product popularity, purchase propensities, or frequencies to the relevancy model to intelligently drive results presentation.
Time-Based Attribution. Allows featured items, special pricing, and promotions to be automatically started and stopped based on timing established by the merchandiser.
Additional Features
Rapid Time-to-Value. Provides excellent, unmatched search quality without the need for expensive and time-consuming tuning efforts. Minimal search maintenance components leverage a broad, industry-specific knowledge base to drive quality search results in days while reducing the level of implementation time and resource investments normally required to maintain high-quality product search.
Language Support. EasyAsk allows global companies the flexibility to easily market across multiple countries using local languages.
Industry-Specific Support. It simplifies the matching of search requests with relevant merchandise in all supported languages using pre-defined vertical-market dictionaries, thesauruses, and extended attributes tied to a particular vertical market.
Scalability. EasyAsk accommodates diverse and dynamic inventories, large volumes of Web content, and heavy site traffic. This highly scalable software grows as your business grows and supports an increasing volume of items.
Discover how you can benefit from EasyAsk for eCommerce by reading about B2B and B2C solutions.
