Search That Means Business

EasyAsk Business Edition

No matter what market you’re in—retail, healthcare, financial services, manufacturing, telecommunications, and more—your business collects and generates an enormous volume of data. Harnessing that data should generate revenue, drive innovation, and speed execution.  But it won’t if your decision makers have to wait weeks for IT to build analytics and deliver reports with traditional Business Intelligence tools.


Business Edition Brings Intuitive, Natural Language Data Search To Any User

The Business Edition web-based Studio is simply the easiest way for anyone—executive, knowledge worker or business analyst—to find the right information at the right time from their corporate information assets. With the intuitive, natural language interface, users just type a question in plain English and get immediate answers. No data hierarchies or search languages to learn… no coding or report building. Search across multiple data sources and drill down to find the information you need.

Most enterprise applications like ERP and CRM are well suited to capturing information but not to providing insight based on that information. Reporting and analysis tools on the other hand usually cater to technical analysts and data scientists. Business users—the people who really need data-driven support for strategy and tactics—have few tools they can use on their own.

Through an intuitive, question-and-answer interface that requires no training, EasyAsk Business Edition Web Studio gives business users—LOB managers and knowledge workers—streamlined access to ERP, CRM and other valuable data stores, eliminating the complexity of traditional business reporting tools. As the user types in the search box, the Web Studio provides suggestions based on previous questions. It even provides a set of sample questions that can be tuned to the needs of your users. For example,

  • Which website leads attended an online event last quarter?
  • Which customers bought the combination of products X and Y this year?
  • Which contracts over $100,000 are expiring this quarter?
  • Which new customers from last quarter have not paid their invoice?

To refine results, users simply ask more questions. Or they can drill down on specific results with a simple click.

With information in hand, users can chart the data or build a report with a single click, export to Excel for deeper analysis, add information to a personal dashboard or save and share reports with co-workers. Business Edition also indexes and searches existing BI reports, either embedded in your applications or built with external BI tools. This enables unified search across all information sources. As users type a question, EasyAsk displays suggestions on-the-fly for existing reports, increasing the accuracy of results while reducing search time.

Patented Technology

With its patented technology, EasyAsk understands the intent of a question and how it applies to the available data. EasyAsk breaks each question into components: subject, metric, filters, time frames, etc. It understands the meaning and relationship of each and how it applies to the underlying data.

EasyAsk then converts the question into the appropriate data language and retrieves a pinpoint answer—all in real time. Users can find the answers they need on their own—immediately.  EasyAsk requires no technical training or understanding of the data, so users are productive from day one.

Users no longer have to wait for new reports, wade though large reports to find specific answers, or deal with poor application UI’s that make it hard to find information.  Using EasyAsk requires no technical training or understanding of the data, so users are productive from day one.

Use EasyAsk Anywhere In The Organization

No matter which industry you reside in or where your mobile users sit in the organization, EasyAsk is the fastest and easiest way to find information.  Simply ask the question you want answered:


  • What are the unshipped sales orders for my customers?
  • Which deals in my pipeline have changed this week?

Retail Merchandisers

  • What are the top five products sold to existing customers?
  • Which products are out of inventory for each region?

Healthcare Administrators

  • How many patients were treated for diabetes in the past 30 days?
  • What are the top 5 immunizations given this week?


  • Which invoices over $40,000 are past due over 120 days?
  • Which suppliers are currently owed over $100,000?


  • Which departments are over budget this quarter?
  • What is the gross margin by product line this quarter?

With EasyAsk Business Edition, users can share results and reports with colleagues, quickly collaborate on decisions, and take action.

Business Edition leverages existing data warehouses, data marts, analytic databases and applications, connecting to any data source in two easy steps. First, Business Edition builds a map of the underlying data and then it creates a rich dictionary of business terms that represents the data. Within hours, users can question the data.

Go Mobile With EasyAsk Quiri

EasyAsk Quiri is the industry’s first voice enabled mobile solution for corporate data.  To go mobile, simply connect EasyAsk Quiri to your EasyAsk Business Edition solution.  It is that simple.

Business Edition and Quiri share the same natural language engine and server.  You build the application with Business Edition, and then quickly deploy the same EasyAsk application and to both web-based clients and mobile users.  Build once and deploy to any user on any device in any location.

Learn more about EasyAsk Quiri.

Developers Can Add EasyAsk To Any Business Application

Enterprise and ISV developers can quickly and easily integrate EasyAsk natural language into their business applications.  The EasyAsk developers’ kit offers easy to use tools for building application specific dictionaries and a rapid application integration framework to integrate a natural language interface into an application.  This speeds deployment and lowers development costs. An application using EasyAsk can be deployed on premise or via SaaS.

EasyAsk supports user interaction with databases in ordinary English. It translates a user’s question from a conceptual view to the logical, relational view that a DBMS uses—from English into SQL. Integration is quick, requiring only five steps:

  • Connect to the database
  • Select tables and columns
  • Import tables, columns, values, and synonyms (link tables)
  • Replace DB names with user friendly, business terms
  • Create definitions, calculations, and additional synonyms

Within hours, users can question the data.

Out of the box, EasyAsk Business Edition understands more than 7,000 words and knows how to interpret common business terms such as sales, customers, quotes, opportunities, orders and products. Once connected to your business application, Quiri adds to its vocabulary by reading customer names, employees, product names, product categories and any other fields you might want to ask about.

Dictionary development is fast and semi-automatic. The EasyAsk Data Workshop reads directly from database meta-data to automatically build an initial dictionary that can answer basic questions. Developers can then use the Data Workshop to refine and expand the dictionary to make certain terminology more business friendly using synonyms, term relaxation, etc. and add new calculations and decision terms that enable Quiri to answer more questions.

EasyAsk supports the full lifecycle of an application. We log user requests and provide analytics that show what questions were asked, which were unanswered and which terms or calculations were not supported. Utilities in the Data Workshop can quickly add those terms and calculations into the dictionary.

With our APIs, we support integration at two levels, the data level and the object and display component level.

  • Data level—we return just the data answering the question, which you can manipulate and display as you prefer
  • Object and display component level—we return data, graphs and other information objects, which you can use to display results inside of your applications 

EasyAsk Pre-Integrated Solutions

EasyAsk Business Edition is pre-integrated SugarCRM and SAP HANA providing your business users with the most intuitive interface to find information, derive intelligence and share insights within these applications.