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Oracle Buys Endeca – Another E-Commerce Software Company to Vanish?

Endeca goes to Oracle. Now that is big news. I’ve read nine articles analyzing the acquisition and they all paint the same picture: good news for Oracle’s BI solutions; an enhanced Oracle BI architecture with Endeca’s ability to integrate unstructured data; new functionality for Oracle BI in analyzing data from Hadoop.

The consensus is clear: the Endeca acquisition was driven by the need for Oracle to expand its BI solutions and have more offerings to sell to existing Oracle customers.

But does anyone remember when Endeca was an e-commerce search company? What about that segment of their customer base? What should Endeca e-commerce customers expect?

The acquisition news is fresh, so there is little solid information beyond a few comments expecting an integration of Endeca’s search and merchandizing with Oracle’s ATG platform. Does this imply that ATG will become the primary, or even only e-commerce platform which Endeca supports? Where does this leave customers using Endeca with other e-commerce platforms (WebSphere, Magento, others)? With all the focus on the BI aspect of this announcement, I’m not sure anyone knows the answer. . . yet!

What I can tell you is this – Endeca e-commerce customers should not be surprised if they’re treated as second-class citizens. A recent study by Computer Economics found that “42% of Oracle (ORCL) customers are dissatisfied with the quality of Oracle’s support while 58% are dissatisfied with the cost of the support.” And that was for traditional Oracle customers! What about Endeca customers coming into the fold? What about Endeca SaaS customers? Who knows?

What I can tell you for certain is that EasyAsk believes in customer satisfaction. Or as Ford Motors used to say it is ‘JOB 1’. Since we spun EasyAsk from Progress Software back in ’09, we’ve made sure our ALL our customers know how important they are to us and how committed we are to making them successful.

Providing the very best search and merchandizing technology is what EasyAsk is all about. We can deploy in a fraction of the time it takes for a traditional Endeca site and typically ¼ the costs.

Our natural language based search provides dramatically better results, while our merchandizing tools are so intuitive and easy to use you can return control of your e-commerce merchandizing to the experts – your merchandizers.

This is why NetSuite, Magento and Infor were excited to partner with EasyAsk. We provide IBM Watson-like natural language functionality that is intuitive and optimized for customers and end users. With EasyAsk powering you search, when a visitor searches for a product they get the right result the first time, every time.

Congratulations to Endeca on their sale to Oracle. I’m sure they knocked it out of the park. Congratulations to Endeca’s investors and to their employees.

For Endeca’s e-commerce customers however, this might be a different story. If you are looking for best of breed search technology, remember that EasyAsk is here for you too.

Thanks for listening,
Craig

EasyAsk and Magento
Steve Jobs - We Have Lost a Giant
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