Rockler recently upgraded its site search with technology from Progress EasyAsk. Results are more comprehensive and relevant, and delivered five to 10 times faster, leading to a 30% improvement in conversion rate, Ekman says.
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We’ve been able to free up informaiton to such an extent that it has changed the culture of the business and the way it thinks, says Adiran O'Brien, general manager of management information and projects at Cardif Pinnacle. Cardif Pinnacle has also been encouraging its staff to share information and improve how knowledge is manipulated within the company.
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Rockler.com launched EasyAsk search and navigation features this past February, and two months later rolled out the EasyAsk analytics functionality to identify popular searches and those that were not returning products, according to Werden.
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Site search functionality keeps digging deeper into searchandising. Internet Retailer
Consumers expectations about the quality of the online shopping experience keep rising, and the providers of site search technology keep refining search and navigation functionality to keep up with that demand. Many of the newer developments in site search are further builds on the blend of search and merchandising, according to Don Harris, EasyAsk product manager at search, navigation and merchandising vendor Progress Software Corp.
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Is IT the Key to Preventing Hospital Infections
Patricia Burns, R.N., has fought hospital-acquired infections at St. Elizabeth Medical Center for more than 30 years. Over time, paperwork has become another powerful enemy.
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EasyAsk's Search and Merchandising Boosts Bottom Line
Every e-commerce company is looking for ways to increase conversion rates. If they're not, chances are they won't be in business for long.
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Progress Software announced the newest version of Progress EasyAsk search, navigation and merchandising software designed to improve e-commerce performance. The new 64-bit platform enhancement delivers a increase in both performance and scalability, and will support online catalogues consisting of several million items that can be searched, found and purchased.
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Progress Software Upgrades EasyAsk for e-Commerce
Progress Software Corporation (NASDAQ: PRGS), a supplier of application infrastructure software used to develop, deploy, integrate and manage business applications, today announced the newest version of Progress(R) EasyAsk(R) search, navigation and merchandising software designed to significantly improve e-commerce performance.
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New search platform lifts conversions and basket size at Rockler.com
Woodworking tool and hardware retailer Rockeler.com has experienced a 30% boost in its conversion rate since deploying the EasyAsk search, navigation and merchandising platform of Progress Software Corp. three months ago, Rockler reports.
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July 17, 2007

The importance of building a better brand through the Web
“You really have to look at the shopping experience as a whole -- if I want to search for black shirts, and I type in ‘black shirts,’ all black shirts had better come up or the customer is going to be frustrated,” explained Larry Harris, vp and general manager of EasyAsk.
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In addition, dashboards will be successful only if aberrations in patterns are tied to solutions. "The big thing is to integrate dashboard analysis with tools to fix the problems,” says Larry Harris, vice president and general manager of Progress Software Inc.’s EasyAsk, provider of site search technology. “It helps to find the rough spots, but once they’re found, the user shouldn’t have to go too far a field to know how to fix it."
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How to improve online sales by enhancing Search
Mess up internal search and you'll frustrate your employees. But mess up external search and you'll alienate your customers
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