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How New Consumer Search Behaviors Affect Online Conversion

With the rapid adoption of smartphones and tablets, the demands of the consumer for a more advanced search capability mean traditional keyword search tools are unlikely to satisfy the needs of your customers. Today, effective site search is not defined by a multitude of results, but by a relevant and targeted selection that meets the specific requirements of a search user.

As a result, site search tools have needed to adapt to facilitate the intricacies of natural language, which can’t be catered for with traditional search functionality. This advanced Natural Language Search (NLS) technology is capable of delivering a far richer search experience to users, aiding speedier product discovery by returning a list of precise, relevant results.

Download our free white paper to learn how you can adjust your site to work with new consumer search behavior. No Registration Required.

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