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Getting the Most from Your Search Box

There are a number of simple steps you can take to make sure your search box is working efficiently to help drive conversion. Size and placement on the page are two of the most important. You want visitors to your search function to connect quickly and efficiently to the products they are most likely to buy.

The first step in doing this is to make sure the box is easily seen and that its function is immediately apparent. It almost goes without saying that no one should have to search for the search box. Yet many e-Commerce sites, in a misguided effort to maximize page real estate, make the search box so small it is hardly noticeable. Similarly, many sites make the assumption that the visitor will know what its intended usage is. Don’t assume anything. Let the visitor know exactly what to do.

The brief video below gives you a few specific search box tips that can improve your conversion rate.

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