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Following Up On the Importance of M-Commerce

Over the last few weeks we’ve had a few different blogs on the importance of having a mobile site.  We’ve showed infographics, as well as links to other blogs hammering home its rising popularity over the past year or so.  This particular blog is to explain what sets EasyAsk apart when it comes to M-Commerce capabilities.

Along with the rise of M-Commerce comes the demand to make your sites more accessible to mobile users, and it is in this demand where EasyAsk shines. By understanding your customer’s intent and context of their search request, EasyAsk returns the RIGHT product on the FIRST page, EVERY time.  And with a smarter eCommerce Site Search, your customers are given the ability to speak or type their requests into their smart phones or tablets.  Yes I said speak.  All of our electronics are moving toward responding to voice (cars, televisions, and of course cellphones), and with a SMARTER search engine, your customers won’t have to DUMB down their requests.

But what if you’re firing blanks?

The need for a smarter eCommerce Site Search is never more apparent than on a mobile site.  With screen real estate at a minimum, your search box is your most potent weapon.  By having a search box that runs on out-dated Keyword Search algorithms, you are doing a disservice to your customers and to your bottom-line.  Keyword Search has limitations and struggles with the simplest of searches, let alone long-tail searches that describe what you actually want.  EasyAsk, running on a Natural Language engine, allows your mobile customers to search the way people searched before the internet, BY ASKING FOR WHAT YOU ARE ACTUALLY LOOKING FOR.

The Natural Language algorithms are smarter, the dictionary more insightful, and the results are simply better.

travers-mobile-site

EasyAsk customer, Travers Tool Company, recently launched a new mobile commerce site. The mobile optimized site presents the search engine, category structure and products in a more friendly way for the smaller screen real estate of mobile devices.  Unlike searching on your laptop or desktop, smart phone and tablet screen size (or lack there of) diminishes your navigational tools effectiveness.  There’s just not enough room.  But there is plenty of room for a search box, and Travers has taken full advantage of it.

To see how you can take advantage of a smarter mobile site, visit our website or give us a call at 781-402-5641.

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