On Demand Webcast: Doubling Customer Conversion Rates Using Natural Language Search
Original Air Date: March 24, 2011
IBM’s Watson wowed the world when it used natural language technology to win on Jeopardy!. What if you could apply similar capabilities to your e-commerce site with natural language search? Natural language search allows buyers to find products faster, virtually eliminates no results pages, enables more effective merchandising and drives compelling cross-sell, up-sell and promotional offers.
You can use natural language e-commerce search and merchandising today! A number of leading e-retailers are taking advantage of natural language e-commerce search capabilities and seeing dramatic results including a $4 million increase in online revenue in one year at Lands End and a 15% increase in online sales the first year at Lamps Plus.
In this webcast, leading industry analyst Greg Belkin of the Aberdeen Group and an excutive from a leading e-retailer along with e-commerce experts from EasyAsk will reveal for you:
- New research from the Aberdeen Group that shows how best in class e-commerce organizations use natural language search to separate from their competitors,
- A customer case study from a leading e-retailer that shows the dramatic impact natural language search has on customer conversion and e-commerce revenue,
- How you can take advantage of Watson-like natural language capabilities on your e-commerce site today!
Viewers are eligible for a free Aberdeen Group Report: Retail E-Commerce Search, Accuracy, Relevancy and Profitability in the Age of Consumer Choice.
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