A recent report from Aberdeen Group found that retailers implementing “Best In Class” e-commerce search and merchandising increased year-over-year average order value by 20%, had a 10% higher net profit margin than the industry average and had an average online conversion rate of 6% vs. the industry average of 4%.
- For a smaller retailer with 10,000 visitors per day and an average order size of $50, a conversion rate increase from 4% to 6% can mean an increase in annual revenue of $3.6 million.
- For a large retailer with 100,000 visitors a day and average purchase price of $120, a conversion rate increase from 4% to 6% can mean an increase of $87 million a year.
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