Search That Means Business

eCommerce Edition

Featured Customers


Companies such as the North Face, Anna’s Linens, Coldwater Creek, Harbor Freight Tools and True Value use EasyAsk eCommerce’s world-class site search, navigation, and merchandising software to boost revenue opportunities, drive customer loyalty, and strengthen relationships with customers, partners, and suppliers. EasyAsk eCommerce allows merchandisers to easily control merchandising and promotions without a dependency on IT support.


Anna’s Linens

Anna’s Linens is headquartered in Costa Mesa, California and was founded in 1987 by its current Chairman and CEO, Alan Gladstone. The company was named after his mother, Anna. Anna’s
Linens is a rapidly growing specialty retailer of high quality, value priced home furnishings. Anna’s offers a broad selection of bedding, window coverings, bath accessories and other home décor items, including
decorative pillows, housewares, kitchen textiles and area rugs. Anna’s Linens is a family run business dedicated to the altruism of its associates as well as giving back to the community. Anna’s currently operates over
300 stores in 18 states, with over 2,800 employees.

Aramark Uniforms

ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and
school districts, stadiums and arenas, and businesses around the world. In 2012, FORTUNE magazine again recognized ARAMARK on its list of “World’s Most Admired Companies.” ARAMARK has consistently ranked since 1998
as one of the top three most admired companies in its industry as evaluated by peers and analysts. Also in 2012, ARAMARK was honored as one of the World’s Most Ethical Companies by the Ethisphere Institute.


Blain’s Farm & Fleet

Founded in 1955, Blain’s Farm & Fleet stores are family owned specialty discount retailers with 34 locations (soon to be 35) throughout Illinois, Iowa and Wisconsin. Throughout the
years, the company remains steadfast in its commitment to offering customers high quality products, competitive prices and reliable service.


Uniforms should provide Serious Protection to public safety professionals in three ways: by shielding you from the elements, by helping you project an image of authority, and by preventing
and protecting you against on-the-job accidents and threats. During 2011, Blauer will celebrate 75 years (and four generations!) of success in making top quality uniforms that meet all three of these needs. Since
the company’s start in 1936, Blauer uniforms have been legendary for their top quality construction and use of premium materials that stand up to the rain, wind, cold, and snow. Blauer garments have always been
performance oriented and built to last. It’s not uncommon for us to be asked to replace buttons or patches on jackets that have been in use in the field for 20 years or more.


Boscov’s, with 39 stores in Pennsylvania, New York, New Jersey, Maryland and Delaware, has been providing customers with a wide selection of merchandise, competitive prices and superior
service for nearly a century. The Company is committed to the communities it serves and has a long distinguished history of civic and charitable activities. Boscov’s serves consumers across the country with a strong
online shopping capability as well.

Broder Bros.

“The fact that dozens of brand-name online retailers have deployed EasyAsk was a huge selling point.”
- Mike Fabrico, Vice President, Information Technology, Broder Bros.



Cheap Cycle Parts

Started over 30 years ago as a motorcycle sales and service shop, has since grown into the premiere one-stop source for motorcycle & ATV parts, accessories and
apparel. But we’re about so much more than that. We’re about top-flight customer service. We’re about the latest in industry and racing news. We’re about keeping things safe and sound through our series of
maintenance and riding tips. We’re about making friends and sharing stories through our Facebook network. Most of all, we’re about you, and helping you get the most enjoyment possible out of your motorcycle or
ATV. Everyday, we work hard to offer the best prices available on our vast selection of OEM parts and aftermarket accessories and apparel.

Cigars International

Cigars International, the fastest growing cigar company in the country, is the leading online and direct marketer of fine cigars, gifts, accessories, and more. Our organization is comprised
of 235 highly valued employees — come grow with us! Our Corporate Headquarters is located in Bethlehem, PA.

Coldwater Creek

“EasyAsk’s emphasis on improving customers’ shopping experiences reinforced our own philosophy of providing superior customer service in every selling channel.”
- Karen Reed, Senior Vice
President of Marketing, Coldwater Creek

Colorado Kayak is the largest kayak, SUP and paddle sport specialty store in the Rockies. Located in the heart of Colorado, we are just minutes away from the Arkansas River. All our
staff are paddlers and take pride in helping you with your kayaking equipment needs. We can help you prepare for your adventure, whether it is your first whitewater kayaking trip or a sea kayak expedition to an exotic
destination. We carry only the finest kayak gear and accessories, and only represent companies that stand behind their products. Feel free to contact us with any questions that you may have regarding our products
and service. We offer the largest selection of whitewater kayaks, touring, and recreational kayaks, as well as kayak accessories, stand up paddle boards equipment and gear available anywhere.


Crown Equipment Corporation

Crown Equipment Corporation designs, manufactures, distributes, services and supports material handling products that provide customers with superior value. Since its entry into the material
handling equipment industry in 1956, Crown has distinguished itself from competitors with exceptional product designs and a unique business approach based on vertical integration. When it says Crown on the outside, it’s
a Crown on the inside. Crown designs and manufactures 85 percent of its lift truck components, including key parts like motors, drive units, and electronic modules.

From our smallest hand pallet truck to our
highest lifting turret truck, our goal is to always provide the user with the safest, most efficient and ergonomic lift truck possible to lower total cost of ownership and increase uptime. A strong and extensive global
dealer network provides a wide variety of quality material handling equipment, storage solutions and support services. Our dedicated team of professionals will always put you first.

Fine Stationary

Just as the internet bubble burst in 2000, with 1 employee working out of the family garage, has grown to become a national leader in the customized stationery industry.
Today, more than 80 employees are dedicated to making ordering invitations, birth announcements, wedding invitations and holiday cards on-line an easy and painless experience.

Fusion Beads

When Mari Eriksson opened the Fusion Beads retail store in 1997, it was her dream come true – an expression of her lifelong passion for beads. By offering engaging classes, an exciting
selection of products and a visually inspiring retail environment, the Seattle store became central to the beading community. Seven years later, in 2004, she brought Fusion Beads online to build a global beading
community for sharing creativity, expertise and tips on beads and beading.

Our mission is to bring you a well-organized and easy-to-use site filled with information, inspiration and high-quality, fairly priced
products – in other words, the best bead shopping site ever! We want to share our love for beading and help you discover the joy of creating handmade jewelry. We invite you to put a colorful sparkle in your life with


Go2marine was founded by, and is still run by seasoned boaters who know the importance of getting the right part at the right time. Our customer support center is staffed by experienced
boaters, boat builders and marine engine mechanics, with over 350 years of combined experience. We know we can help you select the best parts and products for your boat or marine projects. Getting the right
information is critical to all boating projects. We are constantly working with manufacturers to bring you the newest products at the best prices, and for over 12 years, our company has strived to put all of this in the
largest online marine catalog. We ship worldwide and can outfit just about any boat’s needs, especially those hard-to-find parts.

InkJet Superstore is an innovative leader in the printer market, selling toner and ink cartridges for virtually every make and model of printer, copier, and fax machine, with over 6,000
items.  EasyAsk eCommerce Edition has given their site immensely better search, allowing customers to instantly find the right printer cartridges amid the complex set of printers, brands and model numbers.

“Nothing is more important than being able to direct buyers to the right cartridge and accessories.  EasyAsk gave us search capabilities that deliver rich, accurate results to both increase conversion rates and
reduce the burden on our call center.”

- Ilan Douek, President,

J. Jill

J. Jill has seen a marked increase in the number of e-commerce transactions performed at its Web site, Although the Web site was doing brisk business, the company realized
that precise search would help increase revenues while improving site performance.


“With the EasyAsk product, we will be able to provide the “in-person” buying experience our customers relish when speaking with our knowledgeable sales representatives, making the online
shopping process as straightforward and personalized as possible.”
- Carlos Ingram, Vice President of Business Systems, Kaman Industrial Technologies

Lamps Plus

“In much the same way that a good salesperson would ask questions to refine a customer’s search, EasyAsk allows customers to drill down on the attributes important to them to find the items
that match their interests. The beauty of EasyAsk is that shoppers can decide for themselves which attributes are most important.”
- Dennis Swanson, President and Owner, LAMPS PLUS

Lawson Products, Inc.

“At Lawson, we think it’s critical to provide our global business customers with the ability to customize their individual searches to find exactly what they are looking for each and every
time they visit our site.”
- Jeff Spencer Corporate E-Business Manager, Lawson Products

Mad Catz

Mad Catz Interactive, Inc. (NYSE MKT/TSX: MCZ) is a global provider of innovative interactive entertainment products marketed under its Mad
Catz®(gaming),Tritton® (audio), and Saitek® (simulation) brands. Mad Catz also develops flight simulation software through its internal ThunderHawk Studios™; publishes games
under its Mad Catz brand; and distributes games and videogame products for third parties. Mad Catz distributes its products through most leading retailers offering interactive entertainment products and has offices in
North America, Europe and Asia. For additional information please go to

MBS Books

At MBS, we trace our roots back to 1909 and Columbia, Missouri, as the Missouri Store Company. Although we have undergone our share of renaming and structural changes, two things have
remained constant: our main facility location in Columbia and our involvement in the educational arena.

Initially a school furniture and teacher supply store, our company officially became MBS Textbook Exchange,
Inc., in 1973. Since then, we have been regarded as the industry leader in wholesale textbook distribution, building several other core competencies and business objectives along the way.

Our primary goal has
been, and always will be, to provide customers with state-of-the-art technology, a dedication to developing genuine and beneficial partnerships, and superior knowledge of the textbook industry in an effort to simplify
the essentials of a bookstore’s business.

The most intrinsic value MBS can provide you is this ability to simplify all things textbook-related. Our customers, who include bookstore managers and business officers
alike, value this simplicity we offer, and we are well positioned to provide you everything your bookstore needs to be successful.


Minarik Automation & Control has been providing total solutions for the automation and control industry for over 55 years. Our nationwide stocking locations, Minarik Applied Products and
Systems (MAPS) Centers and regional warehouses provide customers with a wide range of quality product lines and value-added services. Our extensive breadth of technologies along with our technical support and customer
service staffs enable us to provide customers with numerous solutions that can be “bundled” together, custom designed for your application or simply sold separately. Minarik, one source for your automation and control

Nest Learning

Over twenty years ago, we began our journey with a passion to positively impact the lives of children, their families and caregivers as the creators and distributors of the world’s finest
collection of thirty-six animated stories from the New Testament and the Hebrew Bible (Old Testament), and twenty inspiring stories of American and world history’s most outstanding heroes and heroines.  In the
following twenty-years, NestFamily, and our companion brands, Nest Learning and Nest Entertainment have grown to become market leaders, providing inspirational, entertaining and educational resources for the expansive
family market

In addition to our core Animated Hero Classics and Animated Stories from the Bible series, we have also created additional enriching stories and highest quality
animated, spoken word and musical productions, including the feature film, The Swan Princess and its three sequels, including the recently released, The Swan Princess Christmas
and two companion music CDs.

By expanding our offerings and distribution capabilities to include products from other respected producers and suppliers, such as home education, Sunday School and VBS
curriculum, family and educational DVDs, Christian products, toys, games, apparel, jewelry, home decor and other resources and supplies, we have carved a niche as the nexus distributor for the wholesome Family
Entertainment, Home Education and Christian markets through our proven Internet retail, digital delivery and wholesale/retail distribution system

Oad Groep

The Oad Groep (also known as the Oad Group), is headquartered in Holten, Netherlands and is one of the leading travel operators in the country. The company offers tour packages across all
types of transportation, including air, train, car and boat, with cruises to more than 60 countries worldwide. The Oad Group is a privately-held company consisting of three divisions that cover both consumer and
corporate travel: Oad Reizen (Oad Travel), the Globe Travel Agency Group, and Oad Coach Company. The Oad Group has 2,000 employees worldwide and books more than 750,000 passengers every year. Its 2010 revenue
amounted to nearly 1 billion Euros. The Global Travel Agency division alone has 220 subsidiaries across the Netherlands, making the Oad Group the most successful tour operator in the region.


Oya Costumes

Oya Costumes is Canada’s finest internet costume business selling fun, costumes, hat, make-up, decor, mask, shoes and lots more. We pride ourselves on finding you the best costumes and
disguises so you can have little fun on Halloween, Birthdays, Bachelor Parties and many other events.

Paragon Micro

Paragon Micro’s business model revolves around people, relationships, integrity, and results. We proudly deliver IT procurement and professional services worldwide, ensuring our
corporate clients gain new efficiencies and experience reduced costs. Paragon Micro is designed to address the customers day to day challenges and deliver an urgent solution to your changing needs with
International procurement, custom-configured solutions, on-line tools, technical expertise, specialized services and ongoing support.

Personalization Mall was founded in 1998 with headquarters located in Burr Ridge, Illinois. Our goal is to serve our customers by making personalized gift buying quick and easy. Our
revolutionary preview technology takes the guess work out of personalization, by allowing you to see what your gift will look like, personalized with your details, before you buy
it! At, our gifts are as unique as the person receiving it! The majority of the designs we offer were created by our team of talented artists, and available only on our
website. Make your gift unforgettable… make it from!

Pet Solutions

PetSolutions first started online in 1996, and was built on the same strong principles of value and customer service that we have believed in since beginning in the pet industry back in
1950. Our family owned business is based in Beavercreek, Ohio where we operate from our 70,000+ square foot distribution center, fish holding facility and office areas. We are large enough to provide incredibly fast
shipping and great prices, yet we are small enough to give a very personal touch to your shopping experience.

Remote Medical International

Whether you are hiking a trail in the mountains or managing a complex project in the deserts of Africa, our clients all have one thing in common – the hospital is not an option. Our products
and services are designed to address the unique challenges that remote areas pose to healthcare and safety. We take great pride in the strong relationship we have created with our clients in decreasing medical
evacuations when possible, and competently managing emergencies if they occur.

Schuler Shoes

Based in the Minneapolis-St. Paul area, Schuler Shoes is the oldest family-owned shoe store west of the Mississippi. Founded in 1889, the company boasts both retail stores and a very growing
a profitable online commerce presence.

In the first four months of using EasyAsk, there was a 60 percent increase in the number of products purchases and a 34 percent increase in the number of transactions on the
website. This translated into a 28 percent increase in online revenue.

“With EasyAsk we were able to assign a variety of attributes to any item, making it easier for shoppers to find what they wanted more
quickly. Also, EasyAsk enabled clearance search results to be sorted by profitability, providing a greater chance of moving more profitable items first.”
- Mike Schuler, Director of E-Commerce

Silver and Crystal Gallery has been supplying your luxury gift needs since 1984. Offering the finest quality and brand name merchandise, we have been able to satisfy our customers for many
years. Including sterling silver and crystal tableware, jewelry and home furnishings, our warehouses are well stocked with thousands of only brand new products to ship immediately! Our large
selection includes designs from the most simple to the most ornate, to the most exquisite and unique, so we are sure you will find the gift that is perfect for you! Browse our stunning bridal gifts, baby gifts,
corporate and hostess gifts. We are authorized dealers for all the products that we sell including Reed and Barton, Waterford, Belleek and more!

Tacoma Screw Products

As a locally owned and operated company since 1946, Tacoma Screw Products,Inc. is an industry leader in the distribution of fasteners, tools, maintenance, shop and industrial
supplies. With fifteen fully-stocked branch locations in the Pacific Northwest, we currently service over 40,000 business account customers from our inventory of over 45,000 products. Our
customers represent a broad and diverse group of retail, commercial/business and governmental interests; and include all types of manufacturing, construction,transportation, aerospace,maritime, agricultural, food
processing, recreational, institutional operations, and all levels of city, county, state, and federal governmental agencies.

We love textbooks. We mean it. We eat, sleep and dream textbooks and how to get them into students’ hands in the most simple, convenient and affordable way. We wrote the book on
offering students the most used textbooks at the very best prices. We’re passionate about giving students the opportunity to choose whether they want to buy new or used textbooksrent textbooks or download eTextbooks. Since our launch in 2006, we’ve been tirelessly innovating how students shop for and save on college

That Pet Place

That Fish Place – That Pet Place is the original aquatic and pet supply superstore, with nearly 40 years in the pet supply industry! We’ve set the standard for mail order pet and aquarium
supplies. No one has a wider selection or larger inventory of the brand name pet products you trust. We hand pick and carefully pack your order from our massive distribution center to ensure that your supplies arrive at
your door as quickly as possible. With over 15,000 different items in stock, That Fish Place – That Pet Place is your one-stop-shop for pet and aquarium necessities.

The North Face

The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to
accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting
goods retailers and major outdoor specialty retail chains.

Travers Tool

Travers Tool is the preferred supplier to metalworking and industrial markets worldwide. Travers accomplishes this by offering a comprehensive selection of products, while supporting our
customers with industry leading service, technical support and timely delivery options.

In just a soft launch of the new site with EasyAsk, Travers Tool saw impressive results: a 12 percent increase in average
order size and a 6 percent increase in orders per day.

“Easy Ask lets customers search our site the way they want and not waste time learning how to search. We can use all the data attributes we’ve collected
about our products and provide very precise, guided navigation.”
- Bruce Zolot, President, Travers Tool

A family owned business since 1926, Michigan Truck Spring of Saginaw has been in the same location, 3649 Wolf Road, since 1976. We’re not new to the online business either, we’ve been
selling parts over the internet, and shipping worldwide since 2001! We are dedicated to providing only the highest quality parts and service. We provide parts and service for pickups, heavy duty trucks, buses,
trailers, and recreation vehicles.

TrueValue Hardware

“TruServ is committed to providing the highest level of service to our members and their customers. Our order-processing intranet is a key point of contact with our members and, as such, an
important component of our service commitment.”
- Eric Lane, Director of E-Business, TruServ Corporation