Archive for category: Uncategorized

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Webinar: Using Analytics to Optimize the Shopping Experience

Orginal Air Date: Thursday, October 11, 2012
Length: 60 minutes

Learn how to apply search analytics to increase online sales.

Search, navigation and merchandising are a living, breathing part of your e-commerce site and overall customer shopping experience. You need to quickly adapt these critical aspects of your site for new products, market trends and customer needs.

Your search analytics provide you with timely, actionable information for continuously optimizing your shopping experience. Using search analytics, you can identify opportunities to streamline the path to customer purchases, and highly specific actions to deliver these optimizations.

In this webinar, the EasyAsk “Man in the Green Hat” will teach you:

  • What information is contained in search analytics and what it can teach you,
  • The customer experience problems search analytics can help you identify and how to take action, including the elimination no results searches and fine tuning the results of searches,
  • How search analytics can help identify new categories and attributes that can better guide customers to the right products,
  • The new merchandising opportunities which search analytics can identify to increase sales through promotions, SEO, and new product offerings.

The webinar will be hosted by Ben Rudnick, EasyAsk Director of Field Technical Services. Ben is also affectionately known as the “Man in the Green Hat” for his unique expert sessions at leading industry events.

Attend this session from EasyAsk to learn how to apply analytics to drive conversion and shopper satisfaction. To register for this webinar, click the button below.

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ECommerce Shopping Experience Download

Thank you for registering with us. We hope our premium content is useful in your efforts to deliver richer shopping experiences for your customers and increasing your e-commerce revenue.

 

Free chapter of Greg Nundelman’s Book, “Designing Search: UX Strategies for eCommerce Success”

 

EasyAsk Best Practices White Paper, “The ABCs of E-Commerce Search.”

 

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Looking for a Better Search Solution?

 

A recent industry study found that 85% of site searches don’t work.  And what happens when visitors can’t find what they are looking for?  A related study found that 80% of visitors that encountered poor search would abandon the site.

Can you really afford to lose customers like this?

Many e-commerce sites, including those in the Internet Retailer 1000, use sub-par search solutions built into their e-commerce platforms or inferior third party products that simply do not produce the right results and are costly to manage.  The result is lost visitors, a poor customer experience and an inability to convert customers.

With EasyAsk natural language search and navigation, your visitors will find products faster and quickly be converted from shoppers to buyers.  This will increase your customer conversion rates.  We guarantee it!

Just ask the over 400 e-commerce sites that are powered by EasyAsk, ranging from large to small, including: The North Face, Journey’s, Anna’s Linens, Lillian Vernon, True Value, JoAnn Fabrics, InkJet Superstore, Travers Tool and Schuler Shoes.

With EasyAsk natural language search your e-commerce site will be turbo-charged with:

  • A more powerful search box where customers can enter even long-tail search phrases – “men’s blue polo shirts under $50” – and get to the exact products they want faster, greatly increasing the odds of purchasing,
  • Built in spell-correction and other linguistic processing techniques that virtually eliminate “no results” searches,
  • Dynamic guided navigation built automatically from your product catalog and generated on the fly based on the visitor’s search terms,
  • Easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Just ask InkJet Superstore, a leading online seller of printer cartridges and components.  website.  Accroding to Ilan Douek, the President of InkJet Superstore:

“Nothing is more important than being able to direct buyers to the right cartridge and accessories.  EasyAsk gave us search capabilities that deliver rich, accurate results to both increase conversion rates and reduce the burden on our call center.”

Fill out the form on the right and you can receive a free copy of our e-commerce search guide, The ABCs of E-Commerce Search.  This will help you maximize the effectiveness of your search environment.

In addition, you will be eligible for a free e-commerce search impact analysis, where our team of search and merchandising experts will assess your site and provide direct ways in which better e-commerce search can impact your site and sales.

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NetSuite E-Commerce

Are you frustrated with the built-in NetSuite e-commerce search?  Is it delivering poor results to your visitors, irritating them to the point of leaving your site?  Could your site use a boost in customer conversion?

EasyAsk gives you the customer conversion power of EasyAsk natural language to your NetSuite e-commerce site.  With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue.  We guarantee your conversion rates will increase with EasyAsk.

How does EasyAsk do it?  The secret is the natural language technology.  EasyAsk natural language gives your NetSuite Suite Commerce site:

  • A more powerful search box where customers can enter descriptive search phrases – “men’s blue polo shirts under $50” – and get to the exact products they want faster, greatly increasing the odds of purchasing,
  • Automated linguistic processing features such as spell-correction, stemming and relaxation that ensure visitors will see results and not receive the dreaded “no results” page,
  • A greater number of attributes and guided navigation options built automatically by EasyAsk from your product catalog to deliver more accurate results and faster navigation,
  • Easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

EasyAsk is highly integrated with NetSuite Suite Commerce with automated extracts from the NetSuite Item Catalog, and unique direct integration with the NetSuite application server that eliminates sub-domains and maximizes your SEO.

Just ask InkJet Superstore, a NetSuite customer.  The built in NetSuite search could not handle InkJet Superstore’s search needs.   The company tried other 3rd party search products only to see those fail as well.  Inkjet Superstore turned to EasyAsk, and now has a more visitor friendly search box and has practically eliminated no results pages.  The EasyAsk implementation was fast and required little resource from InkJet Superstore.

Fill out the form on the right and you can receive a free copy of our search tips white paper, The ABCs of E-Commerce Search.

Also check out the EasyAsk product here on our website and learn about the numerous customers that are taking advantage of EasyAsk natural language to convert more visitors. 

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WebSphere Commerce

Are you tired of using OmniFind to power the e-commerce search behind your WebSphere Commerce site?  Are you spending costly technical resources to update and manage the search?  Does the search box annoy visitors with no results pages and force them to navigate through pages and pages of results to find the products they are looking for?

Why settle for bad and costly search?  EasyAsk uses natural language technology to make your e-commerce search easier to manage while giving your e-commerce site the best search box, most flexible navigation and easiest to use merchandising tools in the industry.

With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue.  EasyAsk will also virtually eliminate no results searches, delivering a better customer experience.  We guarantee your conversion rates will increase and lost visitors will drop with EasyAsk.

How does EasyAsk do it?  The secret is the natural language technology.  EasyAsk natural language gives your WebSphere Commerce site:

  • A more powerful search box where customers can enter descriptive search phrases – “men’s blue polo shirts under $50” – and get to the exact products they want faster, greatly increasing the odds of purchasing,
  • Automated linguistic processing features such as spell-correction, stemming and relaxation that ensure visitors will see results and not receive the dreaded “no results” page,
  • A greater number of attributes and guided navigation options built automatically by EasyAsk from your product catalog to deliver more accurate results and faster navigation,
  • Easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

The EasyAsk implementation is easy and requires little resource to maintain.  Search analytics with direct point-and-click actions allow non-technical staff to tune and maintain the search, eliminating frustratingly slow update processes.  With EasyAsk, your search is as dynamic and flexible as you want.

Fill out the form on the right to download our free white paper: Delivering a Richer Shopping Experience on Websphere Commerce.

Also check out the EasyAsk product here on our website and earn about the numerous customers that are taking advantage of EasyAsk natural language to convert more visitors.

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EasyAsk Search for Magento

EasyAsk gives you the customer conversion power of natural language for your Magento e-commerce site.  With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue.  We guarantee your conversion rates will increase with EasyAsk.

How does EasyAsk do it?  The secret is the natural language technology.  EasyAsk natural language gives your Magento site:

  • A more powerful search box where customers can enter descriptive search phrases – “men’s blue polo shirts under $50” – and get to the exact products they want faster, greatly increasing the odds of purchasing,
  • A greater number of guided navigation options built directly and automatically by EasyAsk from your product catalog,
  • Easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Just ask The North Face Europe, a Magento customer about EasyAsk. The North Face Europe deployed EasyAsk to support their business units across 9 countries including the UK, Germany, Netherlands, Sweden, France, Italy, Spain and Austria taking full advantage of EasyAsk’s support for local languages, whilst further leveraging the investment made in their existing Magento systems. The EasyAsk site search and navigation drove a 35% increase in search conversion rates and a 24% increase in revenue from search for the North Face Europe.

Additional EasyAsk Magento customers include: Sonic Sense, Anna’s Linens, HD Tracks and Daz3D.

Fill out the form on the right and receive our free white paper: Delivering a Richer Shopping Experience on Magento.

Also, please sheck out EasyAsk products here on our website and earn about the numerous customers that are taking advantage of EasyAsk natural language to convert more visitors. 

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EasyAsk Party Registered

Thank you for registering with EasyAsk for our Secret Party. Please be sure to check back at the EasyAsk Secret Party page to get the location at that time.

Please check out our e-commerce search and merchandising solutions here on our website, and see the impressive list of customers using our solution.

We hope you enjoy the EasyAsk Secret Party. Please be sure to wear your EasyAsk bracelet for admittance. We look forward to seeing you there!

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Double Customer Conversion Rates Using EasyAsk Natural Language Search for E-Commerce

Original Air Date: April, 2012

Watch our on-demand webinar, “Double Customer Conversion Rates Using EasyAsk Natural Language Search for E-Commerce” hosted by the Aberndeen Group and EasyAsk.

We hope you enjoy the webinar and it is informative!

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EasyAsk Natural Language Search for E-Commerce

Studies have shown that 85% of site searches do not return what the user sought, and 80% of visitors will abandon a site if search results are poor. EasyAsk natural language technology delivers a better search experience for your customers by enabling them to find products faster and eliminating frustrating searches that return no results or too many products.

Fill out the form to the right to download our free white paper, The ABCs of E-Commerce Search.
This white paper will discuss how better site search using natural language technology delivers critical features needed to achieve better e-commerce results for your site.

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E-Commerce Search & Merchandising ABCs: The Essential Guide

A recent report from Aberdeen Group found that retailers implementing “Best In Class” e-commerce search and merchandising increased year-over-year average order value by 20%, had a 10% higher net profit margin than the industry average and  had an  average online conversion rate of 6% vs. the industry average of 4%.

The investment in “Best In Class” e-commerce and merchandising is easy to justify.
  • For a smaller retailer with 10,000 visitors per day and an average order size of $50, a conversion rate increase from 4% to 6% can mean an increase in annual revenue of $3.6 million.
  • For a large retailer with 100,000 visitors a day and average purchase price of $120, a conversion rate increase from 4% to 6% can mean an increase of $87 million a year.

Please fill out the form on the right to download our white paper: The ABCs of E-Commerce Search. This white paper will discuss the essential search and merchandising features needed to achieve these better results through search and merchandising for your e-commerce site.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!