eCommerce Retailers need to be strategic when delivering products that match their customer’s search criteria, if they want to make the sale. Customers are savvy, if they search for a product and it does not appear on the first page of results, they are likely to abandon your site and move on to another. That’s lost revenue. Read More
The world we know continues to change, and we as a people, are forced to change with it. Sometimes it’s in small ways, like swapping Bell Bottoms for White-Washed jeans, then swapping those for Skinny Jeans. Sometimes it’s in larger ways, like going from hailing a cab on the sidewalk, to ordering an Uber from your bedroom/office/etc. with a touch of a button. Some of us prefer the former, while others have adapted, or were even raised with the latter. It is those inbred traits from our particular generation that make us who we are. The beauty of today’s age is that our technology can handle whichever you prefer. Can your site-search say the same?
Most analysts agree that the next big thing in IT involves Natural Language Processing (NLP), semantic search. It’s a big thing because it will allow non-subject matter experts obtain answers to questions using only natural language to pose their queries.
‘Cognitive’ is everywhere these days. IBM Watson is pushing the concepts of Cognitive Computing from cancer research to cooking recipes. VPAs (virtual personal assistants) are gaining acceptance and adoption. Just look at the explosion behind Amazon’s Alexa. Every technology show I attend has a few vendors now showing their Alexa interface and sometimes it even works. We’re all talking at boxes and we expect those boxes to understand. iPhones, Androids, PlayStations, TV remotes, HeySiri, OKGoogle, etc.
By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15% – Gartner Magic Quadrant for Digital Commerce
The concept of personalization is being thrown around in digital commerce circles a lot these days. It seems that every digital commerce site considers it essential in their go-forward strategy when considering ways to increase revenue from online shoppers. Additionally, if done well, the theory goes, personalization drives loyalty and loyalty drives return business. Read More
4 years ago, I found a new love of my life.
She was beautiful, a sleek, shiny 9ft Greys GX fly fishing rod. We had great plans, “GX” and me, long days out fishing followed by fresh trout dinners while we chatted about how we fought endless fish…
Is your Organization ready for the second wave of virtual personal assistants and conversational interfaces? These voice-enabled technologies will exceed what is being used today in both intelligence and pervasiveness.
Amazon Echo and Google Home are here to stay – according to RedDrop over 24 million of these devices will be sold in 2017. At the beginning of the year there were only 8.5 million in use. Siri handles over a billion voice searches per week. On Android, 1 in 5 searches are voice driven. By 2020, 50% of all searches will be by voice.
Why we worry about your eCommerce Site Search
eCommerce professionals lay in bed at night and wonder what they can do to increase conversions and boost revenue. After all, that is what they are chartered to do. But when they put on their work hat and go into the office in the morning, they also put on blinders. You see, many of these professionals forget that they are also shoppers. As they design their sites, they ignore their own experiences as online shoppers. Creating an experience that meets corporate objectives may be in direct conflict with their customers needs. Simply put – shoppers want to find and purchase what they want. A recent survey conducted by the Gartner Group showed that 72% of online shoppers prefer an experience that makes it easy to find what they want.* Read More
EasyAsk is pleased to announce that is has attained certification as a verified business partner solution for IBM WebSphere Commerce. The verification process is proof of EasyAsk’s ability to be installed and run at a client site running on strategic IBM technologies. IBM performs a technical/marketing assessment of all nominated solutions to verify that the nominated IBM products are being used correctly.
EasyAsk provides intelligent, cognitive search for WebSphere Commerce, returning exactly the products shoppers are looking for and driving significantly more revenue.
EasyAsk is currently in production at Timberland and The North Face Europe, both V.F. Corporation brands.
Smarter search that delivers the right products drives higher revenues. It’s proven, benchmarked and now, guaranteed. It’s also about delivering a shopping experience that delights your customers and encourages them to buy from you vs. your competition. Read More