By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15% – Gartner Magic Quadrant for Digital Commerce
The concept of personalization is being thrown around in digital commerce circles a lot these days. It seems that every digital commerce site considers it essential in their go-forward strategy when considering ways to increase revenue from online shoppers. Additionally, if done well, the theory goes, personalization drives loyalty and loyalty drives return business. Read More
4 years ago, I found a new love of my life.
She was beautiful, a sleek, shiny 9ft Greys GX fly fishing rod. We had great plans, “GX” and me, long days out fishing followed by fresh trout dinners while we chatted about how we fought endless fish…
Is your Organization ready for the second wave of virtual personal assistants and conversational interfaces? These voice-enabled technologies will exceed what is being used today in both intelligence and pervasiveness.
Amazon Echo and Google Home are here to stay – according to RedDrop over 24 million of these devices will be sold in 2017. At the beginning of the year there were only 8.5 million in use. Siri handles over a billion voice searches per week. On Android, 1 in 5 searches are voice driven. By 2020, 50% of all searches will be by voice.
Why we worry about your eCommerce Site Search
eCommerce professionals lay in bed at night and wonder what they can do to increase conversions and boost revenue. After all, that is what they are chartered to do. But when they put on their work hat and go into the office in the morning, they also put on blinders. You see, many of these professionals forget that they are also shoppers. As they design their sites, they ignore their own experiences as online shoppers. Creating an experience that meets corporate objectives may be in direct conflict with their customers needs. Simply put – shoppers want to find and purchase what they want. A recent survey conducted by the Gartner Group showed that 72% of online shoppers prefer an experience that makes it easy to find what they want.* Read More
EasyAsk is pleased to announce that is has attained certification as a verified business partner solution for IBM WebSphere Commerce. The verification process is proof of EasyAsk’s ability to be installed and run at a client site running on strategic IBM technologies. IBM performs a technical/marketing assessment of all nominated solutions to verify that the nominated IBM products are being used correctly.
EasyAsk provides intelligent, cognitive search for WebSphere Commerce, returning exactly the products shoppers are looking for and driving significantly more revenue.
EasyAsk is currently in production at Timberland and The North Face Europe, both V.F. Corporation brands.
Smarter search that delivers the right products drives higher revenues. It’s proven, benchmarked and now, guaranteed. It’s also about delivering a shopping experience that delights your customers and encourages them to buy from you vs. your competition. Read More
Every year, eCommerce pundits share their predictions for the holiday shopping season. As a whole, eCommerce sales continue to show remarkable growth, particularly exciting is the explosion of sales on mobile devices.
Here are some articles that are “must reads” to ensure that your website is maximized to take advantage of all this holiday season has to offer:
E-Commerce Sites Are Set to Hit a Major Milestone This Holiday Season (Fortune Magazine)
4 Predictions for 2016 Holiday Shopping Season (Practical eCommerce)
Deloitte Forecast: Retail Holiday Sales to Increase 3.6 to 4 Percent (17%-19% eCommerce Increase)
Fourth-Quarter Holiday Promotions that Drive Sales (good advice for eCommerce and brick & mortar)
Amazon’s Ingenious Scheme to Undermine Black Friday (A page from the Amazon 2015 playbook)
EasyAsk is your trusted advisor to get you ready for the holidays. When it comes to search, EasyAsk is going to drive more revenue. We guarantee it.
Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K.
Originally posted on December 11th 2015 by Andrew Chart from Andertons
Part of our “Behind the Scenes” series
On Andertons.co.uk, you can currently choose from 2130 Electric Guitars.
That’s a lot of strings! But does your perfect guitar have 6, 7, 8 or 9?! What about colour? For a long time, helping our online browsers narrow down the search for their perfect guitar was a challenge.
In our store, our guitar experts are easily able to guide people to the best instruments, based upon their needs. Online — of course you can drop us an email, or phone for help — but what if you just want to browse the website
and find your dream instrument from the comfort of your own home?
Are you like me? Have you come to rely on talk-to-text on your smartphone? I am one of those people who use the microphone button on my iPhone to dictate my texts and my searches. For the most part, my phone does pretty well at translating my voice into the written word. But like countless others, there are times when I re-read what I have written, only to find garbled text that barely resembles what I said. Sometimes I have to read it out loud to see if I can recapture the essence of what I was trying to say.