Archive for category: Articles & White Papers

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A Guide to Preparing For the Holiday Shopping Season: Drive eCommerce Revenue Instantly

Make every day Cyber Monday with EasyAsk

With the holiday season in sight, it’s time to capitalize on new search and merchandising technology and take advantage of what is sure to be an excellent e-retail season. This season is poised to top last year’s $56 billion threshold. According to the U.S. Census Bureau News, online retail spending neared $97.5 billion for Q2 2016, an increase of 4.5% over Q1 2016 and up 15.8% percent versus the same time period a year ago, strong indicators that this holiday season will break all records.

Let’ take a step-by-step look at how you can improve your website to increase your conversions and drive eCommerce revenue. Read More

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Search Laboratory: Rock ‘n’ Roll Lab Rats


Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K.

Originally posted on January 28th 2016 at 17:52 by from Andertons
Part of our “Behind the Scenes” series

No no no no no! Search Laboratory: Avoiding having to tell our customers this!

No no no no no! Search Laboratory: Avoiding having to tell our customers this!

Last month we wrote about making use of dedicated site search technology by EasyAsk to improve the experience for our online browsing community. We also manually optimise our site search to ensure it continually returns the best results for you.

Behemoths of search like Google & Bing are incredibly good at interpreting users’ questions. We figured that all we needed was billions of dollars and a crack team of – say – nine hundred people, and we too could build ourselves an infallible
search engine that could basically read peoples’ minds.

Unfortunately, the combined resources of the web team piggy bank and the sales office swear jar (someone has clearly been neglecting to pay their dues into that swear jar) only amounted to £4.60.

We needed a humanised process to continually keep our site search performing exceptionally. The Andertons Search Laboratory was born.

What is Search Lab?

Read More

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Your Online Sales Adviser: Finding your perfect guitar in a catalogue of thousands

Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K.

Originally posted on December 11th 2015 by from Andertons
Part of our “Behind the Scenes” series

On Andertons.co.uk, you can currently choose from 2130 Electric Guitars.

That’s a lot of strings! But does your perfect guitar have 6, 7, 8 or 9?! What about colour? For a long time, helping our online browsers narrow down the search for their perfect guitar was a challenge.

In our store, our guitar experts are easily able to guide people to the best instruments, based upon their needs. Online — of course you can drop us an email, or phone for help — but what if you just want to browse the website
and find your dream instrument from the comfort of your own home?
Read More

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Magento Site Search White Paper

With a highly feature rich system and a range of add-ons available, the Magento platform has become one of the most popular choices for retailers when building an e-commerce site. Yet this abundance of features does have a downside; Magento systems can be complicated to set-up, configure and run, particularly for features such as site search.

But what if there was a simple way to significantly improve your site search capabilities, and increase your sales in the process? This white paper will talk you through the powerful, yet easy to use features offered by a new generation of site search solutions for Magento which are having a positive impact on customer conversion rates, order sizes and e-commerce revenues and are equipping retailers with the necessary tools to drive continuous business improvement.

No Registration Required.

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Create a Great Shopping Experience with Faceted Navigation Despite Complex, Difficult or Missing Data

For most retailers, the main aim of your ecommerce site is to sell product, and that sale needs to take place in as few clicks as possible to avoid the risk of customers abandoning your online store. Site search and filtered navigation has now become an essential part of consumer onsite search behaviour. In fact, around 43% of visitors will go straight to your internal search box to start their product discovery.[1] Your site search needs to help customers quickly refine a list of search results to find the exact items they are looking for. Read More

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How New Consumer Search Behaviors Affect Online Conversion

With the rapid adoption of smartphones and tablets, the demands of the consumer for a more advanced search capability mean traditional keyword search tools are unlikely to satisfy the needs of your customers. Today, effective site search is not defined by a multitude of results, but by a relevant and targeted selection that meets the specific requirements of a search user.

As a result, site search tools have needed to adapt to facilitate the intricacies of natural language, which can’t be catered for with traditional search functionality. This advanced Natural Language Search (NLS) technology is capable of delivering a far richer search experience to users, aiding speedier product discovery by returning a list of precise, relevant results.

Download our free white paper to learn how you can adjust your site to work with new consumer search behavior. No Registration Required.

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Boosting Product Findability to Increase Conversion

Since “find” is the first stage in the purchase process, understanding how customers find products on your e-commerce site and adjusting the site to match their needs is the most essential element to improving the purchase process. This will increase your customer conversation rate, generate larger order sizes, drive more revenue and increase customer satisfaction.

To improve your “product findability” you must put yourself in your customers’ shoes and understand how they behave on your site. You can then take this knowledge to tune your site to work effectively with this customer behavior and improvove your conversion rate.

This white paper will explore five common customer behavior patterns that e-commerce sites often ignore or do not handle effectively. And it will show you ways to improve your site to handle these cases and convert move customers in the process.

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EasyAsk for Websphere Commerce White Paper

Why settle for bad search? Why have static, hard to use online merchandising options that are impossible for your merchandisers to use.

EasyAsk uses natural language technology to make your e-commerce search easier to manage while giving your e-commerce site the best search box, most flexible navigation and easiest to use merchandising tools in the industry.

The secret is the natural language technology core used by EasyAsk. It delivers a more powerful search box where customers get to the exact products they want faster, a greater number of guided navigation options built automatically from your product catalog, and easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Click the button below to download our white paper: Deliver a Richer Shopping Experience on Websphere Commerce with EasyAsk.

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EasyAsk for Magento White Paper

EasyAsk for Magento gives you the customer conversion power of EasyAsk natural language for your Magento e-commerce site. With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue. We guarantee your conversion rates will increase with EasyAsk.

The secret is the natural language technology core used by EasyAsk. It delivers a more powerful search box where customers get to the exact products they want faster, a greater number of guided navigation options built automatically from your product catalog, and easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Click the button below to download our white paper: Deliver a Richer Shopping Experience on Magento with EasyAsk.

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Richer Shopping Experience with Third Party Search

The most popular e-commerce platforms include some form of search, navigation and merchandising capabilities. These built-in tools only provide basic keyword search, static category navigation and clumsy merchandising. The result is basic capabilities that are not very appealing to visitor that are difficult for your merchandising team to manage. Very quickly, even the simplest e-commerce site can outgrown these standard capabilities.

Third party search, navigation and merchandising tools add tremendous value to your e-commerce site to help you deliver a richer shopping experience for your visitors. The result: you convert more customers, increase average order sizes and deliver more revenue for your company. This white paper will examine the areas where third party search, navigation and merchandising tools add value above and beyond your e-commerce platform, and what differentiates a better third party search, navigation and merchandising tool from the others.

Click on the button below to download this valuable white paper: Deliver a Richer Shopping Experience with Thrd Party Search.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!