Archive for category: Archives

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Magento Site Search White Paper

With a highly feature rich system and a range of add-ons available, the Magento platform has become one of the most popular choices for retailers when building an e-commerce site. Yet this abundance of features does have a downside; Magento systems can be complicated to set-up, configure and run, particularly for features such as site search.

But what if there was a simple way to significantly improve your site search capabilities, and increase your sales in the process? This white paper will talk you through the powerful, yet easy to use features offered by a new generation of site search solutions for Magento which are having a positive impact on customer conversion rates, order sizes and e-commerce revenues and are equipping retailers with the necessary tools to drive continuous business improvement.

No Registration Required.

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Create a Great Shopping Experience with Faceted Navigation Despite Complex, Difficult or Missing Data

For most retailers, the main aim of your ecommerce site is to sell product, and that sale needs to take place in as few clicks as possible to avoid the risk of customers abandoning your online store. Site search and filtered navigation has now become an essential part of consumer onsite search behaviour. In fact, around 43% of visitors will go straight to your internal search box to start their product discovery.[1] Your site search needs to help customers quickly refine a list of search results to find the exact items they are looking for. Read More

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How New Consumer Search Behaviors Affect Online Conversion

With the rapid adoption of smartphones and tablets, the demands of the consumer for a more advanced search capability mean traditional keyword search tools are unlikely to satisfy the needs of your customers. Today, effective site search is not defined by a multitude of results, but by a relevant and targeted selection that meets the specific requirements of a search user.

As a result, site search tools have needed to adapt to facilitate the intricacies of natural language, which can’t be catered for with traditional search functionality. This advanced Natural Language Search (NLS) technology is capable of delivering a far richer search experience to users, aiding speedier product discovery by returning a list of precise, relevant results.

Download our free white paper to learn how you can adjust your site to work with new consumer search behavior. No Registration Required.

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Boosting Product Findability to Increase Conversion

Since “find” is the first stage in the purchase process, understanding how customers find products on your e-commerce site and adjusting the site to match their needs is the most essential element to improving the purchase process. This will increase your customer conversation rate, generate larger order sizes, drive more revenue and increase customer satisfaction.

To improve your “product findability” you must put yourself in your customers’ shoes and understand how they behave on your site. You can then take this knowledge to tune your site to work effectively with this customer behavior and improvove your conversion rate.

This white paper will explore five common customer behavior patterns that e-commerce sites often ignore or do not handle effectively. And it will show you ways to improve your site to handle these cases and convert move customers in the process.

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EasyAsk for Websphere Commerce White Paper

Why settle for bad search? Why have static, hard to use online merchandising options that are impossible for your merchandisers to use.

EasyAsk uses natural language technology to make your e-commerce search easier to manage while giving your e-commerce site the best search box, most flexible navigation and easiest to use merchandising tools in the industry.

The secret is the natural language technology core used by EasyAsk. It delivers a more powerful search box where customers get to the exact products they want faster, a greater number of guided navigation options built automatically from your product catalog, and easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Click the button below to download our white paper: Deliver a Richer Shopping Experience on Websphere Commerce with EasyAsk.

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EasyAsk for Magento White Paper

EasyAsk for Magento gives you the customer conversion power of EasyAsk natural language for your Magento e-commerce site. With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue. We guarantee your conversion rates will increase with EasyAsk.

The secret is the natural language technology core used by EasyAsk. It delivers a more powerful search box where customers get to the exact products they want faster, a greater number of guided navigation options built automatically from your product catalog, and easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Click the button below to download our white paper: Deliver a Richer Shopping Experience on Magento with EasyAsk.

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Richer Shopping Experience with Third Party Search

The most popular e-commerce platforms include some form of search, navigation and merchandising capabilities. These built-in tools only provide basic keyword search, static category navigation and clumsy merchandising. The result is basic capabilities that are not very appealing to visitor that are difficult for your merchandising team to manage. Very quickly, even the simplest e-commerce site can outgrown these standard capabilities.

Third party search, navigation and merchandising tools add tremendous value to your e-commerce site to help you deliver a richer shopping experience for your visitors. The result: you convert more customers, increase average order sizes and deliver more revenue for your company. This white paper will examine the areas where third party search, navigation and merchandising tools add value above and beyond your e-commerce platform, and what differentiates a better third party search, navigation and merchandising tool from the others.

Click on the button below to download this valuable white paper: Deliver a Richer Shopping Experience with Thrd Party Search.

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Five Ways to Increase E‐Commerce Conversions and Grow Revenue

Why can’t e-commerce sites think more like human beings?  That’s the fundamental question asked by online shoppers as they are frustratingly trying to find that one item they really want to buy right now, and merchandisers as they try to find ways to show the buyers the products they seek.

This white paper explores why shoppers typically bounce off your Website and provides 5 key strategies that will help you increase conversions, and ultimately revenue.

Click the button below to download our white paper: Five Ways to Increase E‐Commerce Conversions and Grow Revenue.

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ABCs of E-Commerce Search

Time and again, industry reports have proven that eCommerce site search, navigation, and merchandising are make or break technology for your eCommerce revenue and operations. Survey data shows the potentially strong downside of poor site search:

  • 85% of site searches don’t return what the user sought
  • 22% of searches return no results
  • 80% of visitors will abandon if the search is poor

Poor site search leads to lost visitors, poor conversion rates and lower e-commerce revenue.

On the other hand, an investment in “Best In Class” e-commerce and merchandising is easy to justify.

  • For a smaller retailer with 10,000 visitors per day and an average order size of $50, a conversion rate increase from 4% to 6% can mean an increase in annual revenue of $3.6 million.
  • For a large retailer with 100,000 visitors a day and average purchase price of $120, a conversion rate increase from 4% to 6% can mean an increase of $87 million a year.

This white paper is a guide to the essential e-commerce site search features necessary for you to double or even triple your conversion rates from search.  Other companies are achieving these results. You can too!

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Online Merchandising White Paper

Merchandising has been a staple in brick and mortar stores for decades. For years retailers have honed their merchandising strategies, spending countless millions of dollars to display certain products at specific places in the stores based on price, sales popularity and more. They also know what products to place near each other to promote cross-selling and larger overall purchases.

Internet retailers are learning the art of merchandising all over again – for the online environment. While some basic principles remain the same – cross-selling, up-selling, promoting certain products over others, and more – the methods of going about merchandising in the online world are vastly different. The merchandising tools and analytics are new, the display techniques are algorithmic, and the sales influencers have drastically altered – social media, etc.

This white paper will offer techniques online retailers can use to better merchandise on their e-commerce sites and show how to implement an agile online merchandising environment to rapidly respond to changes in markets, consumers and products.

Click on the button below to download our white paper on Online Merchandising.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!