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Natural Language Search Explained

Natural language is a term that is used in many different ways depending on the software sector or industry. In the e-commerce search world, there is only one true meaning to natural language:

Allowing a visitor to perform a search like they are communicating with another human being and getting precise and accurate results.

By way of example, it allows a visitor to ask in detail for what they want and they get back exactly those products.  If someone asks for “men’s polo shirts in size medium under $100”, then a true natural language will return EXACTLY that set of products.

It takes an extremely intelligence site search engine to have this type of “conversation” with a visitor. While some e-commerce search vendors say the have “smarter search”, if they cannot support natural language, then how smart are they really?

Most e-commerce search engines are still keyword based.  Those engines would not understand the price constraint or the size specification and would return a very large set of products that are not related to what the visitor was looking for (in fact, if the site carried Polo cologne, they might also see that!).

Supporting natural language search requires a sophisticated engine.  It has to do two things: (a) properly interpret the search phrase (visitor intent), and (b) have a deep understanding of the product catalog (site content).

To explain this, we created a new video, natural language search explained, which shows you how a natural language e-commerce search engine works and what makes it different.

With search accounting for anywhere from 40 to 80% of your sales, a natural language search engine can have a huge impact on your online revenue.  Knowing how natural language works and how it makes a difference can make you the e-commerce hero at your company.

 

Natural Language Search Explained Video

Natural language is a term that can mean different things to different people. In the context of e-commerce search, it means allowing a customer to search like they are having a conversation with the e-commerce site – the visitor asks in detail for what they want and they get back exactly those products.

It takes an extremely intelligence site search engine to have a “conversation” with a visitor. While some e-commerce search vendors say the have “smarter search”, if they cannot support natural language, then how smart are they really?

In this video, we explain how a natural language e-commerce search engine works and what makes it different. With search accounting for anywhere from 40 to 80% of your sales, a natural language search engine can have a huge impact on your online revenue.

 

Magento Site Search White Paper

With a highly feature rich system and a range of add-ons available, the Magento platform has become one of the most popular choices for retailers when building an e-commerce site. Yet this abundance of features does have a downside; Magento systems can be complicated to set-up, configure and run, particularly for features such as site search.

But what if there was a simple way to significantly improve your site search capabilities, and increase your sales in the process? This white paper will talk you through the powerful, yet easy to use features offered by a new generation of site search solutions for Magento which are having a positive impact on customer conversion rates, order sizes and e-commerce revenues and are equipping retailers with the necessary tools to drive continuous business improvement.

No Registration Required.

Voice-Enabled Mobile Search: The Differentiation You Need

The mobile commerce market is growing rapidly and playing an increasingly important role in any e-comemrce strategy.  The numbers are staggering.  The U.S. Retail Mobile Commerce market growing 70% last year to $42 billion, and forecasted to more than triple to $133 billion by 2018.  By 2018, mobile commerce will be 27% of all U.S. e-commerce sales.

Every e-retailer is taking a hard look at their mobile commerce strategy seeking ways to grow their share of the pie and differentiate in an increasingly crowded market.

Studies have shown that search plays a very strong role in the customer experience in mobile commerce.  The limited screen size and user interfaces on mobile devices push consumers to go directly to the search box to find the products they want on every mobile commerce site.

Voice-enabled mobile search is a tremendous way to differentiate from competitors through an engaging customer experience that will convert more customers and drive more revenue.

Please take a moment to watch our compelling voice-enabled mobile search video that can provide your mobile commerce site with the differentiation you need.

 

 

EasyAsk E-Commerce Voice Search

EasyAsk e-commerce search is the only site search solution that can give you full voice-enabled conversational search from smartphones and tablets. Please watch this demo video to see this unique capability that will transform your mobile customer experience.

 

 

Using Responsive Design and Search to Increase Web and Mobile E-Commerce Sales

Responsive Web Design (RWD) is the best option for retailers and brands that want to optimize how they engage with customers across all digital touch points – web and mobile. By delivering sites from a single design that adapts to mobile devices and web browsers, responsive design provides the optimized experience without the expense of managing different code bases and sites.

In RWD, search, navigation and merchandising play an ever important role. Search is the most dominant interface on mobile devices, making your use of a search interface in a RWD the most critical aspect of your mobile site. Voice-enabled natural language mobile search within a RWD can eliminate many of the display limitations of mobile devices and convert customer faster. Display limitations also necessitate an optimized approach for navigation, merchandising and promotions.

Watch this pre-recorded webinar to learn key insights on responsive web design, e-commerce and mobile search from our team of experts .

 

 

Create a Great Shopping Experience with Faceted Navigation Despite Complex, Difficult or Missing Data

For most retailers, the main aim of your ecommerce site is to sell product, and that sale needs to take place in as few clicks as possible to avoid the risk of customers abandoning your online store. Site search and filtered navigation has now become an essential part of consumer onsite search behaviour. In fact, around 43% of visitors will go straight to your internal search box to start their product discovery.[1] Your site search needs to help customers quickly refine a list of search results to find the exact items they are looking for. Read More

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