Make every day Cyber Monday with EasyAsk
With the holiday season in sight, it’s time to capitalize on new search and merchandising technology and take advantage of what is sure to be an excellent e-retail season. This season is poised to top last year’s $56 billion threshold. According to the U.S. Census Bureau News, online retail spending neared $97.5 billion for Q2 2016, an increase of 4.5% over Q1 2016 and up 15.8% percent versus the same time period a year ago, strong indicators that this holiday season will break all records.
Let’ take a step-by-step look at how you can improve your website to increase your conversions and drive eCommerce revenue. Read More
Smarter search that delivers the right products drives higher revenues. It’s proven, benchmarked and now, guaranteed. It’s also about delivering a shopping experience that delights your customers and encourages them to buy from you vs. your competition. Read More
Every year, eCommerce pundits share their predictions for the holiday shopping season. As a whole, eCommerce sales continue to show remarkable growth, particularly exciting is the explosion of sales on mobile devices.
Here are some articles that are “must reads” to ensure that your website is maximized to take advantage of all this holiday season has to offer:
E-Commerce Sites Are Set to Hit a Major Milestone This Holiday Season (Fortune Magazine)
4 Predictions for 2016 Holiday Shopping Season (Practical eCommerce)
Deloitte Forecast: Retail Holiday Sales to Increase 3.6 to 4 Percent (17%-19% eCommerce Increase)
Fourth-Quarter Holiday Promotions that Drive Sales (good advice for eCommerce and brick & mortar)
Amazon’s Ingenious Scheme to Undermine Black Friday (A page from the Amazon 2015 playbook)
EasyAsk is your trusted advisor to get you ready for the holidays. When it comes to search, EasyAsk is going to drive more revenue. We guarantee it.
Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K.
Originally posted on December 11th 2015 by Andrew Chart from Andertons
Part of our “Behind the Scenes” series
On Andertons.co.uk, you can currently choose from 2130 Electric Guitars.
That’s a lot of strings! But does your perfect guitar have 6, 7, 8 or 9?! What about colour? For a long time, helping our online browsers narrow down the search for their perfect guitar was a challenge.
In our store, our guitar experts are easily able to guide people to the best instruments, based upon their needs. Online — of course you can drop us an email, or phone for help — but what if you just want to browse the website
and find your dream instrument from the comfort of your own home?
Are you like me? Have you come to rely on talk-to-text on your smartphone? I am one of those people who use the microphone button on my iPhone to dictate my texts and my searches. For the most part, my phone does pretty well at translating my voice into the written word. But like countless others, there are times when I re-read what I have written, only to find garbled text that barely resembles what I said. Sometimes I have to read it out loud to see if I can recapture the essence of what I was trying to say.
Voice as a Computing Interface is exponentially faster than typing, it is easier than typing, and computers are finally intelligent enough to understand 95% of what is said… compared to just 70% in 2010. And people are using it more and more. Just as Responsive Web Design has become a necessity since more people search on their phones and tablets, so too is having a Natural Language Search Engine that understands what these millions of shoppers are saying.
EasyAsk Technologies is increasing its reach to retailers who need a stronger solution in the mobile commerce (mCommerce) space. EasyAsk’s genius search and merchandising technology is in lockstep with the current mobile, voice-enabled trend toward mCommerce. Read More
With apologies to Sofia Coppola, sometimes trying to purchase an item in an unfamiliar environment can be a difficult challenge. Have you ever shopped at a new grocery store? All the items are in different aisles from your regular store. The labels over the aisles are different and may not make sense to you. And if you do find the right aisle, then there’s the problem of locating your item in an endlessly long row. The familiarity and efficiency of shopping at your “regular” store is gone and frustration settles in.
Sometimes online shopping in 2015 is a flashback to 1969 when Mick Jagger and Keith Richards sang the above titled song in their album ‘Let It Bleed’. You search for something to buy, but the website doesn’t seem to understand what you are asking for and delivers up stuff you didn’t want. You look at the results and decide to shop elsewhere. Lost customer, website bad.