Author Archive for: Matt

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Siri-Cized Sites With Voice-Enabled Mobile Shopping? EasyAsk Customers Are Already There

The technological world seems to be making a shift. It began with those three days in February 2011, when IBM’s Watson computer competed on Jeopardy! (By the way, the natural language super-computer trounced the shows two biggest champions!) And culminated with Apple releasing Siri in their latest model of cell phone, the iPhone 4S on October 14th, 2011.

You can feel the buzz in the air, a change in the winds, that a paradigm-shift is coming. The ability to tell your electronics what to do.

So wouldn’t it make sense that this same technology could be used by everyday consumers to shop on their smart-phones? Isn’t it logical, that the next step will be the ability to use this natural language technology to search and purchase items on your favorite website? That this technology would improve user experience, retention and increase conversion rates? Wouldn’t you want your favorite sites to be Siri-cized?

Well, if you’re a client of EasyAsk, this power is already at your fingertips… err… voice-box.

EasyAsk-powered sites such as: Lands’ End, Harbor Freight Tools, J. Jill, True Value and Coldwater Creek, are already Siri-cized. Customers of these and other EasyAsk clients can use their iPhone 4S or Android to verbally search for their products on their mobile-sites. And thanks to the natural language engine that powers EasyAsk, they’ll find exactly what they are looking for.

Now, I hear the nay-sayers, griping about the times that Siri doesn’t work as well as they want. First of all, Siri is cutting-edge technology, so of course it’s still working out a few of the kinks. But here’s where EasyAsk differs. With Siri, the options are so varied, it’s difficult for the software to search through the entire Internet to find the right answer every time. With EasyAsk, the data needed is pulled from the company’s product catalogue. So, if you’re on Lands’ End, you’re going to be searching for items Lands’ End is known for having, like swimwear, shoes, luggage, etc. If you’re on Harbor Freight Tools, you’re going to search for items they’re known for having; air compressors, engines, toolboxes or various tools. EasyAsk understands the context of your request and retrieves the right product on the first page.

This isn’t the future; it’s the present. EasyAsk sites are and have been ahead of the game, because EasyAsk has been mastering Natural Language for over a decade. Feel free to find out more here.

So go ahead, grab your iPhone 4S or Android 2.1, jump on Lands’ End and get ready for summer by shopping for a new bathing suit or try True Value and order that new grill you’ve been waiting for. It’s as simple tapping the search box, tapping the microphone, and saying what you’re looking for.

Welcome to the future.

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Oracle Welcomes ATG and Endeca, Is Your Site Welcome Too?

You’re currently a customer of Endeca. Your site has been expensive to maintain, but it has worked well enough and you see no need to make a change. Recently however, changes have been made to the company who runs your search. Changes that could affect your relationship and your ability to do business.

In October of 2011, Oracle acquired Endeca, a leading provider of unstructured data management, Web commerce and business intelligence solutions. A year before that, they acquired the Art Technology Group, Inc. (ATG), an e-commerce software platform that is one of the industry’s top-ranked, commerce solutions. Essentially packaging a search and platform duo. But… What if you don’t own both pieces of the puzzle? What if you’re an Endeca customer, but not an ATG customer? Is your site in danger? Is your business in danger?

Before Oracle acquired these pieces of technology, Endeca and ATG were open – meaning they worked cooperatively with other solutions in the market. Didn’t matter who you had for an e-commerce platform, be it Magento, IBM’s WebSphere, in-house, etc., you could still work with Endeca.

Is that still the case?

If recent history proves prophetic, then probably not. Oracle has a history of closing the proprietary loop when they acquire a company, making them a part of the Oracle stack. If you are inside that stack, then your feeling of security should be warm-and-fuzzy. But what if you’re not inside the loop? What if you’re currently using Endeca for your search and have a platform not named ATG? Will Endeca continue to fit? Should you be concerned?

If you are concerned and don’t feel like being at the mercy of Oracle, what can you do about it?

Here’s the good news:

You do have options and one of them can kill two birds with one stone: Get out from under Oracle’s thumb and upgrade your search by switching to EasyAsk. EasyAsk provides a user-friendly and cost-effective way to make complex business data accessible to anyone. With EasyAsk’s natural language engine, it’s Apple’s Siri and IBM’s Watson rolled into one best-of-breed, site-search, navigation and merchandising tool.

In other words, it’s common sense brought to search. It also happens to be platform-agnostic, easy to maintain, plus it puts the power in the hands of the merchandisers, costing far less than Endeca, and touting the lowest total cost of ownership in the business. To learn more about e-commerce search and how it can impact your site, please read our paper, The ABC’s of E-Commerce Search.

So… You’re an Endeca customer, but you are also now a customer of Oracle, the 4th largest software company in the world. Will your company get lost in the shuffle? Maybe yes, maybe no, and you’re welcome to stick around and find out, but… Maybe, just maybe, it’s time to “Find, Analyze, and Understand” that it’s time to switch to a Search That Means Business.

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