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As Microsoft Introduces Natural Language to Bing Shopping, EasyAsk Brings Natural Language eCommerce Search to the Cloud

EasyAsk’s Rich Natural Language Search Is Now In Easy Reach of Thousands of E-Commerce Sites

BURLINGTON, MA—March. 9, 2011— As Microsoft announced new natural language enhancements to Bing Shopping, EasyAsk, an industry leader and original innovator of natural language search technology, announced a new cloud-based Software-as-a-Service (SaaS) e-commerce search and merchandising offering.  The new solution brings the decade long excellence in natural language e-commerce search and merchandising of EasyAsk to the cloud, putting the rich functionality within easy reach of any e-commerce site.

EasyAsk eCommerce Cloud Edition brings the power and ease of the recently announced EasyAsk eCommerce Edition Version 12 to a cloud/SaaS deployment model, giving customers an affordable way to enhance their e-commerce sites with natural language. EasyAsk eCommerce Cloud Edition also builds upon EasyAsk’s strategic partnership with NetSuite around EasyAsk eCommerce Edition for NetSuite, which is now being successfully deployed with NetSuite Ecommerce customers.

“Microsoft’s announcement continues the market movement towards natural language technology started with the IBM Watson victory on Jeopardy!”, said Craig Bassin, CEO of EasyAsk. “We applaud Microsoft’s accomplishment with Bing, which shows the richness of natural language within e-commerce. With EasyAsk natural language now available in the cloud, e-commerce sites everywhere can take advantage of this rich capability which none of our major competitors can provide.”

EasyAsk eCommerce Edition is the industry leading e-commerce search and merchandising solution that allows visitors to find products faster, and receive compelling promotions and offers. EasyAsk understands the content and intent of the search question – “red long sleeved dresses under $150” – to deliver the right results on the first page. EasyAsk eCommerce Edition customers see the industry’s highest conversion rates, deliver a superior customer experience, and see dramatic increases in average order sizes.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search and query software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand. The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Gap, Coldwater Creek, Hewlett Packard, Lands End, Lillian Vernon, Aramark, BASF, Talbots, Nedbank, BNP Paribas, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily. For more information, please visit EasyAsk.

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