Archive for month: July, 2016

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Your Online Sales Adviser: Finding your perfect guitar in a catalogue of thousands

Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K.

Originally posted on December 11th 2015 by from Andertons
Part of our “Behind the Scenes” series

On Andertons.co.uk, you can currently choose from 2130 Electric Guitars.

That’s a lot of strings! But does your perfect guitar have 6, 7, 8 or 9?! What about colour? For a long time, helping our online browsers narrow down the search for their perfect guitar was a challenge.

In our store, our guitar experts are easily able to guide people to the best instruments, based upon their needs. Online — of course you can drop us an email, or phone for help — but what if you just want to browse the website
and find your dream instrument from the comfort of your own home?
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Why Our Love/Hate Relationship with Talk-to-Text is Quickly Turning to Love/Love

Are you like me? Have you come to rely on talk-to-text on your smartphone? I am one of those people who use the microphone button on my iPhone to dictate my texts and mfb covery searches. For the most part, my phone does pretty well at translating my voice into the written word. But like countless others, there are times when I re-read what I have written, only to find garbled text that barely resembles what I said. Sometimes I have to read it out loud to see if I can recapture the essence of what I was trying to say.

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