Archive for month: May, 2014

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Internet Retailer Conference & Expo 2014

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Please join EasyAsk at the Internet Retailer Conference & Expo 2014 at the McCormick Place West in Chicago from June 10th to the 13th.  EasyAsk will be presenting and demonstrating our EasyAsk E-Commerce solutions in our booth, booth 508.  Please stop by to get a demonstration and e-commerce advice from our Man in the Green Hat.

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EasyAsk Sees Rapid Customer Expansion in Magento E-Commerce Market

The North Face, Anna’s Linens, Harbor Freight Tools, Sonic Sense and dozens of other Magento sites rely on EasyAsk Search, Navigation and Merchandising for superior business results over Solr option

MAGENTO IMAGINE 2014 CONFERENCE, LAS VEGAS, NV, USA – May 13, 2014 – EasyAsk (www.easyask.com), the leading independent e-commerce site search and merchandising provider as ranked by Internet Retailer, today announced rapid customer expansion in the Magento E-Commerce market with the EasyAsk for Magento solution.  Leading Magento customers worldwide are deploying EasyAsk for Magento, with over 35 sites licensing the solution.  EasyAsk’s plug-and-play connector for Magento seamlessly delivers highly superior natural language search, navigation and merchandising for Magento sites that converts more customers and reduces costs.

Some of the largest Magento customers are using EasyAsk eCommerce Edition for Magento, including The North Face Europe, Watsco, Sonic Sense and Anna’s Linens.  The North Face Europe recently completed the implementation of EasyAsk on 11 sites across 9 different countries, seeing a 35% increase in search conversion rates and a 24% increase in revenue from search.

Chris Todd, Director of Ecommerce, The North Face EMEA said “At The North Face, we are constantly innovating to provide the best products to our customers, to deliver the best advice in-store and deliver a similarly quality user experience online. EasyAsk allows our customers to find the right products quickly and efficiently. The resultant uplift in conversion rates and revenue from search has been extremely positive”.

The plug-and-play EasyAsk Connector for Magento seamlessly integrates the best-in-class EasyAsk search, navigation and merchandising services into Magento e-commerce sites.  Through EasyAsk, Magento customers can gain the following capabilities and benefits:

  • Natural language search integrated directly with the Magento product catalog and attributes, allowing customers to find products faster using long-tail, descriptive searches,
  • Advanced visual Search-as-you-Type (SayT) auto-suggestion that displays product, search and category suggestions to convert customers directly from the search box
  • Seamless integration into the Magento site display with no API programming for rapid implementation and easy change,
  • A dynamic navigation plug-in that supports the selection of multiple attributes for faster navigation to products by visitors,
  • Support for “derived attributes” that allow you to create new categories and attributes from existing ones without the time and cost of restructuring your Magento catalog,
  • An easy to use merchandising studio that allows merchandisers to define and rollout promotions without IT support, speeding time to market and reducing IT costs,
  • Full internationalization and localization which enables the simultaneous rollout on sites in different languages and countries,

In addition, EasyAsk enhances the performance of Magento sites through high-speed indexing and more efficient servers, delivering a better customer experience and saving costs.  By offloading the search and navigation load to EasyAsk, customers report seeing a marked improvement in the performance of their Magento sites.

“Through our free EasyAsk Connector for Magento, we can implement far superior search, navigation and merchandising in as little as three weeks,” said Craig Bassin, CEO EasyAsk.  “Upgrading to EasyAsk provides significant benefits in terms of functionality and search accuracy, which leads to a better user experience and higher customer conversion.

EasyAsk is the only third-party e-commerce search and merchandising solution that can be deployed on-site or in a Software-as-a-Service (SaaS) model.  This provides the ultimate flexibility for Magento customers who can deploy an EasyAsk solution on-site near their Magento server(s) for first hand control or off-load the IT costs by deploying in EasyAsk’s reliable, secure SaaS environment.

EasyAsk will be demonstrating this functionality at the Magento Imagine Conference, Las Vegas May 12-14th

About EasyAsk

EasyAsk is the leading provider of natural language software and solutions for e-commerce and business applications. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in their own language and receive highly tuned results from e-commerce sites, mobile devices and business applications.  EasyAsk eCommerce Edition uses this unique technology to deliver industry-leading site search, navigation and merchandising solutions that boost online revenue through increased conversion rates, improved customer experience and agile merchandising.   Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has customers such as The North Face, Samsonite, Anna’s Linens, Journey’s, Lillian Vernon, Aramark, True Value and Andertons Music that rely on the EasyAsk software products to run their business and eCommerce operations daily.  For further information please visit www.easyask.com.

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EasyAsk Helps Sonic Sense Offer Unprecedented Search Flexibility and Accuracy on Magento Site

Easy to use EasyAsk natural language tools and platform along with Magento Connector streamline the process of deploying great site search

MAGENTO IMAGINE 2014 CONFERENCE, LAS VEGAS, NV, USA – May 13, 2014 – EasyAsk (www.easyask.com), the leading independent e-commerce site search and merchandising provider as ranked by Internet Retailer, today announced that Sonic Sense (www.sonicsense.com), a professional audio e-commerce retailer, has deployed EasyAsk’s advanced site search, navigation and merchandising solution for Magento. The EasyAsk for Magento solution has allowed Sonic Sense to deliver a much richer user experience with visual Search-as-you-Type, natural language search with highly accurate results and dynamic relevant navigation.

Sonic Sense offers 25,000 SKUs of both individual products and packaged bundles from over 100 brands on their Magento-based e-commerce site. They offer a highly technical set of products for the audio profession that are often described by complicated industry jargon and overlapping terminology, creating a difficult challenge in deploying site search.

According to Sonic Sense, the majority of online customers search for products and do not browse, because they know exactly what they are looking for. This makes the search box an incredibly important component to the customer experience in professional audio e-commerce.

Sonic Sense is so proud and confident of its EasyAsk powered e-commerce search, they promote it in the company description on the website – “Our search function is top of the line and sure to help find you the products you’re looking to buy.”

“In our industry it is impossible to have an out of the box search solution that will cover the search terminology used by our customers,” said Preston Smits, Technical Director, Sonic Sense. “EasyAsk’s natural language technology has given our customers the ability to find any product quickly to streamline purchases. EasyAsk’s integration with our Magento catalog and easy to use tools allowed us deploy the most extensive and flexible search capability.”

Sonic Sense chose EasyAsk to help deliver a richer customer experience for their Magento-based site, and has taken advantage of a number of unique EasyAsk features including:

  • Natural language search which allows visitors to find products in their own words that combine industry terms, brands, categories, features and much more (example search on www.sonicsense.com – “green large body MXL mics”),
  • Visual Search-as-you-Type (SayT) which provides visual product, category and search suggestions directly under the search box as the visitor types to more quickly convert customers,
  • A highly tuned relevancy model and natural language rules which dramatically improved search accuracy and product placement,
  • Easy to use tools and rich analytics that make it easy for site managers and merchandisers to hone the search capabilities and display,
  • Easy integration via the EasyAsk Magento Connector to the Magento product catalog, Magento display, and 3rd party display extensions (GoMage).

“Sonic Sense is another shining example of the dramatic improvements in customer experience that EasyAsk delivers for Magento or any e-commerce site, said Craig Bassin, EasyAsk CEO. “EasyAsk’s solution is head and shoulders above the SOLR option and other third party search solutions for Magento Enterprise which is proven by the results at Sonic Sense and dozens of Magento customers flocking to EasyAsk.”

About Sonic Sense

With over twenty years of live sound, recording, and performance system design experience, Sonic Sense focuses on providing components and designing turnkey systems to meet every audio application. Whether you are a seasoned veteran or a hobbyist, Sonic Sense strives to provide a well-informed solution for your application. For more information, please visit http://www.sonicsense.com.

About EasyAsk

EasyAsk is the leading provider of natural language software and solutions for e-commerce and business applications. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in their own language and receive highly tuned results from e-commerce sites, mobile devices and business applications. EasyAsk eCommerce Edition uses this unique technology to deliver industry-leading site search, navigation and merchandising solutions that boost online revenue through increased conversion rates, improved customer experience and agile merchandising. Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has customers such as The North Face, Samsonite, Anna’s Linens, Journey’s, Coldwater Creek, Lillian Vernon, Aramark, True Value, Andertons Music and Harbor Freight Tools that rely on the EasyAsk software products to run their business and eCommerce operations daily. For further information please visit www.easyask.com.

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Using Product Concepts to Enhance Search Flexibility

Product Concepts allow your users to search in a variety of ways – using their own words, industry jargon or other terms that better describe how the product can be used. Product Concepts increase the search and navigation flexibility on your site and make it easier for customers to find products.

Please watch this video to learn more about using Product Concepts in your search environment and the positive impact it will have on the customer experience on your site.

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Magento Imagine 2014

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Please join EasyAsk at the Magento Imagine 2014 Conference at the Hard Rock Hotel in Las Vegas.  EasyAsk will be presenting and demonstrating our EasyAsk for Magento E-Commerce solutions in the Zeon Solutions Lounge in the Imagine Marketplace.  Please stop by to get a demonstration and e-commerce advice from our Man in the Green Hat.

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Online Merchandising using Special Display Blocks Part 2

We showed in Part 1 of this blog how to use natural language rules to drive special blocks for cross-sells and up-sells.  Special display blocks are a fantastic way to drive faster sales and increase orders sizes according to the EasyAsk white paper Increasing Customer Conversion by Boosting Product Findability.

What if you’d like to go beyond the typical special display blocks such as cross-sells and up-sells?  You could special display blocks such as:

  • “Featured Items” – display of specific items the merchandisers want to promote related to the search or product on display.
  • “Top Sellers” – display of products that have the most sales related to the search or product on display.
  • “What’s New” – display of the products most recently added to the catalog that related to the search, category or product on display.
  • “On Special” – display of products that are on sale or special price related to the search, category or product on display.

These blocks help you better promote products and provide greater flexibility to show products that are more in line with the visitor’s context – what they have been looking for or looking at.

The EasyAsk Merchandising Studio provides a direct method to drive a Featured Products block with any natural language rule.  The rule dynamically finds the products to display.

For example, an apparel retailer might want to feature products of a certain brand such as Cole Haan.  A simple featured products rule of “cole haan” will drive the featured products block to display the Cole Haan products.  This is much simpler to maintain that the approach of your typical e-commerce platform of hard-wiring products into special featured products groups.

EasyAsk natural language rules can use any product attributes from the catalog such as creation date/time for a What’s New block and a Sale or Special flag for a On Special block.  EasyAsk can also use operational data such as sales data for a Top Sellers block.

Since these rules are executed dynamically, the system will find the right products to display based on the current information in the catalog and the visitor’s context (what they are searching on, what category they are in, what product they are looking at, etc.).

Natural language rules will dramatically increase the flexibility of your site and speed promotions.  Your merchandisers will save valuable time in pushing out new promotions, and they can focus on what they do best – promote products.  This drives more revenue and speeds time to market.

You can learn more about using special blocks with natural language rules and other customer conversion tips in our white paper Increasing Customer Conversion by Boosting Product Findability.

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EasyAsk for Magento Datasheet

Magento is the fastest growing eCommerce platform on the market, with features that make it easy to build and deploy eCommerce sites, as well as manage e-commerce operations.

While Magento provides a great e-commerce platform, there are areas where functionality is lacking, including: poor keyword search, simplistic navigation and hard-configured product merchandising relationship. This lack of functionality can create a poor customer experience that impacts online revenue and higher catalog maintenance costs.

EasyAsk will significantly enhance your site search, navigation and merchandising on your Magento site. With EasyAsk on top of your Magento e-commerce site visitors will quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and online revenue.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!