Archive for month: January, 2013

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Travers Tools Sees Staggering Numbers With Switch to Natural Language Search

 

Way back in 1924, Travers Tool co., Inc. began serving the metalworking community with tools and industrial supplies. Back in the late 1990’s, Travers joined the rest of the modern world by starting an eCommerce site to take orders online. The internet was a different game back then, and with the vast amount of products Travers offers, their site struggled to keep up.

But in 2010, Travers looked for a change and switched to EasyAsk for their eCommerce Site Search.

“We really wanted to increase our percentage of online business. It was in the low teens and we wanted to get it up to at least 30 percent and eventually over 50,” Travers Tool president Bruce Zolot said.

With well over 100,000 products, Travers needed an eCommerce Site Search that could integrate seamlessly and reduce the time it takes to find the right product, even with long-tail searches.

Enter EasyAsk, a Natural Language search and merchandising software that delivers rapid, intuitive search results, using plain English.  Travers was looking for a solution that would tightly integrate with its backend system for pricing and inventory availability, as well as return accurate results for a complex search in under five seconds.

“We decided to go with a best-of-breed search application and that was EasyAsk.  Choosing EasyAsk also meant we could go to market much more quickly, “ Zolot said.

The results were better than expected. Travers has seen a 12 percent increase in average order sizes, a six percent increase in orders per day, and an eight percent decrease in time spent searching on their eCommerce site.

“EasyAsk lets customers search our site the way they want and not waste time learning how to search,” Zolot concludes. “We can use all the data attributes we’ve collected about our products and provide a very precise, guided navigation.”

EasyAsk accommodated Travers Tool’s large product catalogue, and while the catalogue continues to grow, EasyAsk continues to provide rapid, high-performance indexing and search.

Want similar findability for your eCommerce site? Contact us at 781-402-5641 or visit our website www.easyask.com

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EasyAsk Offers Replacement Program for Google Commerce Customers

Free Implementation offered to the first FIVE companies to contact EasyAsk

With the revealing of Google ending their Google Commerce Search at the end of 2013, EasyAsk is offering a way to simplify the lives of Google Commerce Customers by offering a replacement program.  The program provides these customers with improved eCommerce Site Search, Navigation and Merchandising.  These replacements will help Google Commerce Customers keep and in most cases, increase their conversion rates, resulting in higher revenue and increased profits.

Over the last year or so, the search industry has undergone enormous changes as Natural Language/Semantic Search has proven to be more advanced than Keyword Search. Companies like IBM (Watson), Apple (Siri), and Google’s Internet Search (Semantic Search), have all deployed smarter search algorithms that don’t rely on keyword search.

EasyAsk has lead the industry since 2001 in providing the fastest, most accurate search results for online shoppers.  Using Natural Language technology to understand the entire intent and context of the search request. the results are dramatically more accurate search results and significantly higher conversion rates, which lead to increased revenues and profits.

EasyAsk customers include well-known brands such as The North Face, Lands’ End, True Value Hardware and many more.  And EasyAsk is platform agnostic, deployed on any eCommerce environment, including Websphere Commerce, Magento, Netsuite SuiteCommerce, and others.

To take advantage of EasyAsk’s Google Commerce Search Replacement Program, please call 781-402-5641 or register on our website.

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Easyask Announces Google Commerce Search Replacement Program

Calling All Google Commerce Search Customers, Get Significantly Better Search and Drive More Revenue with EasyAsk Natural Language Site Search, Navigation and Merchandising and Receive Free Standard Implementation

Burlington, MA – 28 January 2013 – EasyAsk, the Natural Language technology and solutions leader, today announced a replacement program for all customers using Google Commerce Search. The replacement program provides Google Commerce Search customers with dramatically improved Site Search, Navigation and Merchandising, resulting in higher revenue and increased profits.  And to simplify the migration, EasyAsk is offering free standard implementation services to the first five customers who call 800.425.8200 ext. 5641 or register on our website.

The search industry is undergoing an enormous change as the largest companies in the world evolve from simple Keyword Search to a more advanced, semantic Natural Language search model.  IBM Watson, Apple Siri, and even Google Internet search are now deploying smarter search algorithms that don’t rely on Keyword Search. Since 2001, EasyAsk has lead the industry in providing the fastest, most accurate search results for online shoppers using Natural Language search that understands the context of the search query.  The result is dramatically more accurate search results, significantly higher customer conversion, increased revenues and profits.

“Keyword Search is dead. Even Google Internet search has abandoned its’ old Keyword Search for a new semantic-based model. However Google has neglected to deploy this capability to their Commerce product.  EasyAsk eCommerce Edition has helped hundreds of customers achieve industry-leading conversion rates that dramatically increase their eCommerce revenues,” said Craig Bassin, CEO of EasyAsk. “Our intelligent search, navigation and merchandising capabilities deliver the right products on the very first page to speed customer purchases.  In addition, every EasyAsk powered site delivers a rich, Siri-like voice-driven search for mobile shopping on smart phones out of the box.  EasyAsk is leading the next wave of mobile commerce.”

EasyAsk eCommerce Edition customers include well-known brands such as Lands’ End, Coldwater Creek, Joann Fabrics, InkJet Superstore and True Value Hardware. EasyAsk can be deployed on any eCommerce environment, including Websphere Commerce, Magento, Netsuite SuiteCommerce, and others.

To take advantage of EasyAsk’s Google Commerce Search Replacement Program, please call 800.425.8200 ext 5641 or register on our website.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through ground-breaking Natural Language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results. EasyAsk eCommerce Edition uses this unique technology to deliver industry-leading website search, navigation and merchandising solutions that boost online revenue through increased conversion rates, improved customer experience and agile merchandising.

Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as The North Face, Coldwater Creek, Lands’ End, Lillian Vernon, Aramark, TrueValue, Siemens, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and eCommerce operations daily.

For further information please visit www.easyask.com.

 

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EasyAsk FAQ for Google Commerce Search Customers

 

How does EasyAsk compare to Google Commerce Search?

GCS Comparison Chart

 

 

 

 

 

 

 

 

 

 

What is EasyAsk?

EasyAsk is a site search, navigation and merchandising solution for e-retail, mobile commerce and B2B commerce sites. Powered by EasyAsk’s Natural Language and Semantic processor and high speed pre-index, EasyAsk is a fast flexible, and easy option for e-commerce Search. See transparently what is happening within the search engine as it automagically understands shopper intent with Natural Language. Consider “warm yellow jackets” vs “warm weather yellow jackets.” Take full control of the search engines in various ways, synonyms, spelling, semantic relevancy, targeted promotions and much more.

How long does EasyAsk take to deploy?

Time to deploy depends on the size and complexity of your online store. As a hosted solution with no hardware or onsite deployment requirements, EasyAsk can be implemented very quickly.

How do I put EasyAsk results on my site?

  • Sign up for EasyAsk eCommerce Editon
  • Upload your product files (manually or via APIs)
  • Plug-in the EasyAsk APIs  (or use one of our e-commerce Platform connectors)

How do I sign up for EasyAsk?

Visit the Products page to learn more or go to the contact page to reach a sales representative about this program.

What are the different customization options available?

EasyAsk is fully customizable. Through the Commerce Studio you can tailor the search experience exactly to your needs. Control term definitions, synonyms, redirects and landing pages; create facets and manage their order; tune the ranking system to your needs; specify product promotions; tie these and more merchandising changes to a sale or other event. Change the look and feel of your search engine and results page, use it with your mobile apps, customer service or integrate results into many other applications with the XML API.

When is EasyAsk 12.0 available? Do I have to do anything special to get it?

EasyAsk 12.0 is available immediately for all our customers. As a hosted offering in the cloud, product updates are rolled out automatically; as such, existing customers will automatically receive the new features and all new customers to EasyAsk eCommerce Edition will automatically be on the 12.0 platform. For sites running the EasyAsk installed on their own servers, all upgrades are included – please contact support@easyask.com for download instructions.

What is new in EasyAsk 12.0?

EasyAsk 12.0 drives conversion and improves customer experience. It helps shoppers find items easily, quickly and interactively, from anywhere and from any device. It also provides sites with more control and total transparency into what is being searched.

  • Search Engine Optimization – the new search site map generator provides integration with internet search engines to optimize the exposure and ranking of products in consumer searches.
  • Search As You Type – EasyAsk can now automatically provide intelligence suggestions to visitors as they type searches in the search box.  Suggestions are based on the rich site history and analytics maintained by EasyAsk.
  • Product Variants/SKU Level Processing – EasyAsk now supports product and SKU level relationships, allowing hierarchical and matrix product and SKU search results to be optimally managed and displayed in e-commerce sites. Show the yellow images for a search on “yellow jackets”.
  • NetSuite SuiteCommerce integration – integration with NetSuite SuiteCommerce including automated item catalog extraction via NetSuite SuiteCloud web services, and optimized e-commerce site integration for superior SEO and integrated look and feel. View more information on EasyAsk eCommerce Edition for NetSuite.
  • Product Review attributes – EasyAsk search and navigation can now include product review data from vendors such as BazaarVoice.  This allows visitors to search using product review criteria – i.e. “black loafers under $70 with 4 star reviews” – see review information as attributes in the navigation, and use review information inside search business rules to raise products in results or drive related offers or promotions.
  • Integration with product recommendation engines – EasyAsk search results can now include associated product recommendations driven by product recommendation engines such as Rich Relevance and Certona.

How much does EasyAsk cost?

Pricing depends on the volume of search traffic, and the number of items you upload. For further details on pricing, please contact an EasyAsk representative directly at 800.425.8200.

How many languages is EasyAsk available in?

EasyAsk eCommerce Edition is available in English, French, German, Italian, Dutch, Spanish and will be rolled out in many additional languages soon. If a language you need is not currently supported, please contact us for an update on local launch timing.

 

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EasyAsk Google Commerce Search Replacement Program

Online Shopping

Calling All Google Commerce Search Customers!

Get Significantly Better Search and Drive More Revenue with EasyAsk Natural Language Site Search, Navigation and Merchandising and Receive Free Standard Implementation.

The replacement program provides Google Commerce Search customers with dramatically improved Site Search, Navigation and Merchandising, resulting in higher revenue and increased profits. And to simply the migration, EasyAsk is offering free standard implementation to the first five customers who call 800.425.8200 or register here.

EasyAsk has helped customers achieve industry-leading conversion rates that dramatically increase their e-commerce revenues. The intelligent search, navigation and merchandising capabilities of EasyAsk eCommerce Edition deliver the right products on the very first page to speed customer purchases.

EasyAsk customers include well-known brands such as The North Face, Journey’s, Anna’s Linens, InkJet Superstore and True Value Hardware. EasyAsk can be deployed on any e-commerce environment, including Websphere Commerce, Magento, Netsuite SuiteCommerce, and others.

Still need more information? Please read our FAQ.

Be among the first 5 companies to take advantage of this offer! Call 800.425.8200 or register here today.

 

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FOLLOWING EXPLOSIVE GROWTH IN 2012, EASYASK EXPANDS INTO EUROPE

Advanced eCommerce Natural Language Site Search Technology Goes Global, Supports Any eCommerce Platform, Including Magento, Websphere Commerce, Netsuite SuiteCommerce and Others

Reading, UK and Burlington, MA – 22 January 2013 – EasyAsk, the natural language technology and solutions leader, today announced the opening of EasyAsk’s first European office at Thames Valley Park, Reading, UK.

In 2012, EasyAsk grew revenues by 40% and increased its customer base by 22% with new names including The North Face, Anna’s Linens and Cigars International.

Gartner listed EasyAsk as Cool Vendor for BI and Analytics and cited the company as “one of the premier ecommerce search and merchandizing software providers” in its research: Best Practices in Strategically Combining Search, Content Analytics and E-Commerce.

Building on its successful expansion in the US over the last 24 months, EasyAsk will now have a local presence to support leading European brands who are looking to increase website conversions and revenue with Site Search, Navigation and Merchandising. Highly experienced technology executives Simon Persse and Robin Aitken, who between them have over 30 years’ experience in the eCommerce and search sector, lead the EasyAsk Europe team. Simon has held a variety of senior roles, most recently with Compario as well as ATG, Oracle and Endeca while Robin has held senior positions with ATG, Apptus and Demand247.

“This is an exciting time for EasyAsk as brands look for best-in-class solutions to support the changing needs of their consumers”, explains Simon Persse, VP Sales Europe. “EasyAsk’s unparalleled track record of delivering value for major retail brands in the US coupled with the adoption of smart phones and tablets by consumers mean it is more important than ever for brands to deliver effective search and navigation options across a broad range of devices. EasyAsk is able to deliver this capability extremely quickly regardless of the existing IT infrastructure.”

“The search industry as a whole is evolving from simple keyword search to a more intelligent, highly tuned semantic and natural language model,” said Craig Bassin, EasyAsk CEO.  “Nowhere are the results more evident than in eCommerce search.  EasyAsk delivers dramatic performance improvements in search and merchandizing that directly improve net profits for retailers.  We realized explosive growth in 2012 and are poised to continue this growth trajectory in 2013. We expect a good portion of this growth to come from our expansion into Europe, where Forrester Research predicts that eCommerce sales are expected to increase to €133.6 bn by 2015.”

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through ground-breaking natural language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results. EasyAsk eCommerce Edition uses this unique technology to deliver industry-leading website search, navigation and merchandising solutions that boost online revenue through increased conversion rates, improved customer experience and agile merchandising. EasyAsk Quiri , mobile Siri-like CRM for smartphones and Business Edition revolutionize enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization.

Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as The North Face, Coldwater Creek, Lands End, Lillian Vernon, Aramark, TruValue, Siemens, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and eCommerce operations daily.

For further information please visit www.easyask.com.

 

 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

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EasyAsk’s NRF Big Show Debut and An Interesting Rumor

EasyAsk recently made its debut appearance at NRF’s 102nd Annual Convention & EXPO at the Jacob Javits Center in New York City. With over 25,000 attendees, the EasyAsk team was quite busy to say the least.  oe25bj0j4ruoag79d8wb

While at the show, EasyAsk bumped into a few current customers who swung by the booth to say hi. (Keith Barnes at Lands’ End, and Clark Linstone at Lamps Plus).

We also heard a rumor that Google is abandoning Google Commerce Search at the end of 2013.  People told us they are not taking on any new customers, and will not be supporting their search solution for online businesses beyond the years’ end.

If this rumor is true, it means companies like GNC, Panasonic, Forever 21 and others will need to find someone else to take care of their search capabilities.

We hope they’ll consider EasyAsk, as we have an awesome natural language site search, navigation and merchandising solution that has helped our customers significantly increase conversions on their websites, and generate a ton more money.

We reached out to Google, but have not heard back. If anyone out there has heard directly from Google, we’d love to get confirmation that it is true.

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EasyAsk for Websphere Commerce

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Websphere Commerce is the fastest growing eCommerce platform on the market, with features that make it easy to build and deploy eCommerce sites, as well as manage eCommerce operations.

While Websphere Commerce provides a great foundation, adding EasyAsk gets you significantly better site search, navigation and merchandising solution.

With EasyAsk on top of your Websphere Commerce Platform visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue.

We guarantee your conversion rates will increase with EasyAsk. Fill out the form to download the white paper and learn more.

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EasyAsk for Magento

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Magento is the fastest growing e-commerce platform on the market, with features that make it easy to build and deploy e-commerce sites, as well as manage eCommerce operations.

While Magento provides a great foundation, adding EasyAsk gets you significantly better site search, navigation and merchandising solution.

With EasyAsk on top of your Magento eCommerce Platform visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue.

We guarantee your conversion rates will increase with EasyAsk. Fill out the form to download the white paper and learn more.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!