Archive for month: October, 2011

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Oracle Buys Endeca – Another E-Commerce Software Company to Vanish?

Endeca goes to Oracle. Now that is big news. I’ve read nine articles analyzing the acquisition and they all paint the same picture: good news for Oracle’s BI solutions; an enhanced Oracle BI architecture with Endeca’s ability to integrate unstructured data; new functionality for Oracle BI in analyzing data from Hadoop.

The consensus is clear: the Endeca acquisition was driven by the need for Oracle to expand its BI solutions and have more offerings to sell to existing Oracle customers.

But does anyone remember when Endeca was an e-commerce search company? What about that segment of their customer base? What should Endeca e-commerce customers expect?

The acquisition news is fresh, so there is little solid information beyond a few comments expecting an integration of Endeca’s search and merchandizing with Oracle’s ATG platform. Does this imply that ATG will become the primary, or even only e-commerce platform which Endeca supports? Where does this leave customers using Endeca with other e-commerce platforms (WebSphere, Magento, others)? With all the focus on the BI aspect of this announcement, I’m not sure anyone knows the answer. . . yet!

What I can tell you is this – Endeca e-commerce customers should not be surprised if they’re treated as second-class citizens. A recent study by Computer Economics found that “42% of Oracle (ORCL) customers are dissatisfied with the quality of Oracle’s support while 58% are dissatisfied with the cost of the support.” And that was for traditional Oracle customers! What about Endeca customers coming into the fold? What about Endeca SaaS customers? Who knows?

What I can tell you for certain is that EasyAsk believes in customer satisfaction. Or as Ford Motors used to say it is ‘JOB 1’. Since we spun EasyAsk from Progress Software back in ’09, we’ve made sure our ALL our customers know how important they are to us and how committed we are to making them successful.

Providing the very best search and merchandizing technology is what EasyAsk is all about. We can deploy in a fraction of the time it takes for a traditional Endeca site and typically ¼ the costs.

Our natural language based search provides dramatically better results, while our merchandizing tools are so intuitive and easy to use you can return control of your e-commerce merchandizing to the experts – your merchandizers.

This is why NetSuite, Magento and Infor were excited to partner with EasyAsk. We provide IBM Watson-like natural language functionality that is intuitive and optimized for customers and end users. With EasyAsk powering you search, when a visitor searches for a product they get the right result the first time, every time.

Congratulations to Endeca on their sale to Oracle. I’m sure they knocked it out of the park. Congratulations to Endeca’s investors and to their employees.

For Endeca’s e-commerce customers however, this might be a different story. If you are looking for best of breed search technology, remember that EasyAsk is here for you too.

Thanks for listening,
Craig

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Looking for a Better Search Solution?

 

A recent industry study found that 85% of site searches don’t work.  And what happens when visitors can’t find what they are looking for?  A related study found that 80% of visitors that encountered poor search would abandon the site.

Can you really afford to lose customers like this?

Many e-commerce sites, including those in the Internet Retailer 1000, use sub-par search solutions built into their e-commerce platforms or inferior third party products that simply do not produce the right results and are costly to manage.  The result is lost visitors, a poor customer experience and an inability to convert customers.

With EasyAsk natural language search and navigation, your visitors will find products faster and quickly be converted from shoppers to buyers.  This will increase your customer conversion rates.  We guarantee it!

Just ask the over 400 e-commerce sites that are powered by EasyAsk, ranging from large to small, including: The North Face, Journey’s, Anna’s Linens, Lillian Vernon, True Value, JoAnn Fabrics, InkJet Superstore, Travers Tool and Schuler Shoes.

With EasyAsk natural language search your e-commerce site will be turbo-charged with:

  • A more powerful search box where customers can enter even long-tail search phrases – “men’s blue polo shirts under $50” – and get to the exact products they want faster, greatly increasing the odds of purchasing,
  • Built in spell-correction and other linguistic processing techniques that virtually eliminate “no results” searches,
  • Dynamic guided navigation built automatically from your product catalog and generated on the fly based on the visitor’s search terms,
  • Easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Just ask InkJet Superstore, a leading online seller of printer cartridges and components.  website.  Accroding to Ilan Douek, the President of InkJet Superstore:

“Nothing is more important than being able to direct buyers to the right cartridge and accessories.  EasyAsk gave us search capabilities that deliver rich, accurate results to both increase conversion rates and reduce the burden on our call center.”

Fill out the form on the right and you can receive a free copy of our e-commerce search guide, The ABCs of E-Commerce Search.  This will help you maximize the effectiveness of your search environment.

In addition, you will be eligible for a free e-commerce search impact analysis, where our team of search and merchandising experts will assess your site and provide direct ways in which better e-commerce search can impact your site and sales.

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Steve Jobs – We Have Lost a Giant

I heard the sad news an hour ago.  Steve Jobs passed away.  My reaction was immediate.  Loss.  Steve envisioned everything I love in our technology world.  He was brilliant.  He was fearless.  He had the courage of his convictions.  He took on the world and made no apologies. 

Think about it for a minute.  Apple competed with EVERYONE !  They competed with all the PC manufacturers back in the ‘80’s.  They competed with the largest software company in the world, Microsoft.  They competed with IBM, Hewlett-Packard, Dell . . EVERY hardware manufacturer, almost every software company. 

APPLE did it their way, Steve’s way.  He had a vision and he never let go of it.  I loved (and bought) everything Apple ever built . . .  well, except for the Newton.  OK, no one’s perfect.  Good idea and they got it right decades later with the IPAD. 

I’ll never forget the 1984 ad introducing the Macintosh, (directed by Ridley Scott) that ran during the Super Bowl.  You could have knocked me over with a feather at the conclusion of that ad.  And it never ran again.  Are you kidding me?!

Who had the moxie, the chutzpah, the pure audacity to take on IBM like that?  One shot, but unforgettable.  Brilliant.

And, years later, after building Apple Computer into a $2 billion company, . . .  they fired him.  Maybe one of the most successful marketing moves since New Coke.  No, really.  New Coke was fabulously successful.  Not for the product, but for stimulating an unprecedented demand for Classic Coke.  The net effect was to propel Coca Cola back into first place vs. Pepsi.  Steve said his firing was one of the best things that could have happened to him.  Off he went to start NeXT Computer, then in his spare time, spun off the Graphics Group from Lucasfilm, creating Pixar.

Pixar !  What Steve had done for the PC world, he now did for the world of animation.  Toy Story, Monsters Inc, Finding Nemo, Wall-E and many more.  26 Academy Awards,  7 Golden Globes, 3 Emmys.  He later sold it to Disney for a lousy $7.4 billion, becoming the largest single stockholder at Disney.  Astounding.

NeXT was, of course, acquired by Apple in 1997.  Who says God doesn’t have a sense of humor?  Steve rejoined the company and served as CEO from 1997 until a few months ago. 

Steve Jobs, thank you for my iPhone, my iPad, my Macintosh(s).  Thanks for iTunes, iBooks.  Thanks for defining ‘intuitive’ and building it into every Apple product.  Thank you for your commencement speech at Stanford, 2005.  If you haven’t had a chance to read the speech here is a link to it.

I sent this to everyone here at EasyAsk and to my 3 young adult children.  I’d strongly recommend you set aside a few minutes of your time.  It will touch your soul.

Most of all, thank you for being one hell of a role model as visionary, leader and CEO. 

And thank YOU for taking the time to read this. 

The world has lost a giant . . .

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