Archive for month: September, 2011

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Natural Language, a Solution Who’s Time Has Come

EasyAsk CEO, Craig Bassin, delivers a stirring byline article that discusses the history of natural language technology, the recent accelerated events which are creating tremendous interest in natural language products, and the various business problems EasyAsk can and has solved to-date. According to Craig:

“If Watson is focused on big problems, how can I use natural language solutions to better my business today? Perhaps you want to increase website customer conversion and user experience, better manage sales processes, deliver superior customer support, or in general, make it easier for your workers to find the right information to do their job. So where do you go?”

Link to the full article.

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NetSuite E-Commerce

Are you frustrated with the built-in NetSuite e-commerce search?  Is it delivering poor results to your visitors, irritating them to the point of leaving your site?  Could your site use a boost in customer conversion?

EasyAsk gives you the customer conversion power of EasyAsk natural language to your NetSuite e-commerce site.  With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue.  We guarantee your conversion rates will increase with EasyAsk.

How does EasyAsk do it?  The secret is the natural language technology.  EasyAsk natural language gives your NetSuite Suite Commerce site:

  • A more powerful search box where customers can enter descriptive search phrases – “men’s blue polo shirts under $50” – and get to the exact products they want faster, greatly increasing the odds of purchasing,
  • Automated linguistic processing features such as spell-correction, stemming and relaxation that ensure visitors will see results and not receive the dreaded “no results” page,
  • A greater number of attributes and guided navigation options built automatically by EasyAsk from your product catalog to deliver more accurate results and faster navigation,
  • Easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

EasyAsk is highly integrated with NetSuite Suite Commerce with automated extracts from the NetSuite Item Catalog, and unique direct integration with the NetSuite application server that eliminates sub-domains and maximizes your SEO.

Just ask InkJet Superstore, a NetSuite customer.  The built in NetSuite search could not handle InkJet Superstore’s search needs.   The company tried other 3rd party search products only to see those fail as well.  Inkjet Superstore turned to EasyAsk, and now has a more visitor friendly search box and has practically eliminated no results pages.  The EasyAsk implementation was fast and required little resource from InkJet Superstore.

Fill out the form on the right and you can receive a free copy of our search tips white paper, The ABCs of E-Commerce Search.

Also check out the EasyAsk product here on our website and learn about the numerous customers that are taking advantage of EasyAsk natural language to convert more visitors. 

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WebSphere Commerce

Are you tired of using OmniFind to power the e-commerce search behind your WebSphere Commerce site?  Are you spending costly technical resources to update and manage the search?  Does the search box annoy visitors with no results pages and force them to navigate through pages and pages of results to find the products they are looking for?

Why settle for bad and costly search?  EasyAsk uses natural language technology to make your e-commerce search easier to manage while giving your e-commerce site the best search box, most flexible navigation and easiest to use merchandising tools in the industry.

With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue.  EasyAsk will also virtually eliminate no results searches, delivering a better customer experience.  We guarantee your conversion rates will increase and lost visitors will drop with EasyAsk.

How does EasyAsk do it?  The secret is the natural language technology.  EasyAsk natural language gives your WebSphere Commerce site:

  • A more powerful search box where customers can enter descriptive search phrases – “men’s blue polo shirts under $50” – and get to the exact products they want faster, greatly increasing the odds of purchasing,
  • Automated linguistic processing features such as spell-correction, stemming and relaxation that ensure visitors will see results and not receive the dreaded “no results” page,
  • A greater number of attributes and guided navigation options built automatically by EasyAsk from your product catalog to deliver more accurate results and faster navigation,
  • Easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

The EasyAsk implementation is easy and requires little resource to maintain.  Search analytics with direct point-and-click actions allow non-technical staff to tune and maintain the search, eliminating frustratingly slow update processes.  With EasyAsk, your search is as dynamic and flexible as you want.

Fill out the form on the right to download our free white paper: Delivering a Richer Shopping Experience on Websphere Commerce.

Also check out the EasyAsk product here on our website and earn about the numerous customers that are taking advantage of EasyAsk natural language to convert more visitors.

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EasyAsk Search for Magento

EasyAsk gives you the customer conversion power of natural language for your Magento e-commerce site.  With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue.  We guarantee your conversion rates will increase with EasyAsk.

How does EasyAsk do it?  The secret is the natural language technology.  EasyAsk natural language gives your Magento site:

  • A more powerful search box where customers can enter descriptive search phrases – “men’s blue polo shirts under $50” – and get to the exact products they want faster, greatly increasing the odds of purchasing,
  • A greater number of guided navigation options built directly and automatically by EasyAsk from your product catalog,
  • Easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Just ask The North Face Europe, a Magento customer about EasyAsk. The North Face Europe deployed EasyAsk to support their business units across 9 countries including the UK, Germany, Netherlands, Sweden, France, Italy, Spain and Austria taking full advantage of EasyAsk’s support for local languages, whilst further leveraging the investment made in their existing Magento systems. The EasyAsk site search and navigation drove a 35% increase in search conversion rates and a 24% increase in revenue from search for the North Face Europe.

Additional EasyAsk Magento customers include: Sonic Sense, Anna’s Linens, HD Tracks and Daz3D.

Fill out the form on the right and receive our free white paper: Delivering a Richer Shopping Experience on Magento.

Also, please sheck out EasyAsk products here on our website and earn about the numerous customers that are taking advantage of EasyAsk natural language to convert more visitors. 

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Internet Retailer: DollarDays cuts through the site search thicket with Natural language

Dollar Days International uses EasyAsk eCommerce Edition to increase customer conversion and reduce lost visitors using EasyAsk eCommerce Edition, as published in an Internet Retailer article. According to Dollar Days CEO Marc Joseph:

“We’re a one-stop shop for small businesses who buy from us, and we have to get our customers quickly to what they want.  The natural language search allows our customers to find the exact product in a single click, increasing our customer conversion rates.”

Read the article on Internet Retailer.

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The fastest online search

Is your old phone scratched, the screen all cracked, and does it work so slow you simply cannot take it? Do you think it's time to get a new mobile phone? When in search for a new, high quality phone, check the easyask.com, make sure you get the best products faster than anywhere!

At EasyAsk, they want to make sure you get the wanted material faster making your online search as short and pleasant as possible. According to the Internet Retailer they are the number one independent site search vendor.

No more losing time

They offer Natural Language Search, Dynamic Navigation, Easy Merchandising Search as you Type, Deep Analytics, Voice-enabled Mobile Commerce and Full Internationalization. Their offer on Natural Language Search means you don't have to worry about typing in the exact words for your wanted merchandize. For example, when online searching for a tracksuit, you don't have to type the exact label, but only warm tracksuit. The Natural Language System gives you the opportunity to being simple and still find what you are looking for.

Only benefits

Other perks of searching per EasyAsk is that you can find the right products faster and easier. You can even order bigger orders. They enable your merchandisers to deliver more irresistible advertising, cross-sell and up-sell offers only to increase add-on sales and the overall purchase value.

What is great is that you can discover new sales opportunities and commodities, with some help from the EasyAsk team. This will only increase the revenue.

Make your online shopping experience more pleasant, don't lose time searching for your commodities, rather use navigation of EasyAsk and shop in faster.

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Bringing Vegas home

Why bother going to an actual casino, when you can play online in the comfort of your own home. There is no unnecessary hullaballoo or people spilling your drinks making you even more nervous. You can simply sit back, relax and enjoy winning some money.

At the Cosmik Casino they offer a whole variety of online games. They have various Table games, classic Slots, video Slots, video Poker, VIP games, and more – yes, more! They also offer Football Slot, Legend of Unicorn, Burning Cherry, Treasure Hunters, Casino Hold ‘em Poker, Luxor Valley, Craps, etc.

Roulette – for experts only

The team of experts at the Cosmik Casino will make sure you enjoy playing roulette at cosmiccasino.org. They will even give you some tips on how to improve your game moves making sure you master the game and win some money!

Another great perk of playing online games is you get a big welcome bonus worth the staggering $5555 – and you simply have to enroll.

Safety comes first

Online gambling is a delicate business that's why the Cosmik team wants to make sure you and your money are safe. They have an age restriction and a small enrollment fee – simply to make sure you are playing with people who are as serious at winning as you are.

Win some money, splurge and have fun – with Cosmik Casino!

 

 

 

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EasyAsk Party Registered

Thank you for registering with EasyAsk for our Secret Party. Please be sure to check back at the EasyAsk Secret Party page to get the location at that time.

Please check out our e-commerce search and merchandising solutions here on our website, and see the impressive list of customers using our solution.

We hope you enjoy the EasyAsk Secret Party. Please be sure to wear your EasyAsk bracelet for admittance. We look forward to seeing you there!

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DollarDays Rings Up E-Commerce Dollars Using EasyAsk Natural Language E-Commerce Search and Merchandising

FOR IMMEDIATE RELEASE
For Further Information Please Contact:
John Morrell, VP of Product Marketing for EasyAsk, email: jmorrell@easyask.com

BURLINGTON, MA— September 6, 2011 – EasyAsk, the leader in e-commerce search and merchandising software, and DollarDays International, the premiere online wholesaler and closeout company, today announced one of the largest and most diverse uses of e-commerce search in e-retail.  DollarDays is using the natural language conversion power of EasyAsk eCommerce Edition to get customers from the home page to the right products in a single click, helping increase purchase rates and revenue.

DollarDays distributes over 140,000 products on its e-commerce site with over 5,000 categories and sub-categories – a product catalog that would rival even the largest e-retailers.  In addition, as a small business wholesaler, the catalog is continuously shifting as seasons change, new products become available, and excess product needs to be closed out.

A product catalog of this size, diversity and fluidity created a number of difficult challenges in implementing e-commerce search and merchandising.  The product diversity meant that the same search term could have different meaning for different products, and the navigation attributes would be widely varied across the different categories.  The constant change created a merchandising nightmare in trying to manage promotions and offers.  It was clear that keyword-based e-commerce search offerings could not meet these challenges.

DollarDays chose EasyAsk eCommerce Edition because the natural language technology provided a more powerful, yet easier to use search and merchandising for their e-commerce site.  With EasyAsk, DollarDays now has:

  • A search box that is more accurate, allowing visitors to type phrases describing exactly what they want and getting those in one click,
  • A rich, dynamic set of navigation attributes that adjust based on the categories and products, making navigation faster,
  • Superior, easier merchandising including the automatically assignment of products to special categories and rapid addition of promotional banners, ads and links.

“The most successful e-commerce sites get the customer to the right products the fastest, speeding the buying process”, said Marc Joseph, president and CEO of Dollar Days.  “EasyAsk natural language search allows our customers to find the exact product in a single click, increasing our customer conversion rates.  EasyAsk also makes our merchandising more agile, which is essential in our business where product offerings are continuously changing.”

As a result of using EasyAsk, DollarDays has seen significant improvement in the performance of their e-commerce site, including:

  • The improvement of successful search rate to 99.8% and the virtual elimination of zero results searches,
  • A dramatic increase in the use of the search box and the length of search terms to lead visitors to products faster,
  • Greater efficiency in merchandising  by replacing a time-consuming multi-step process to create promotions with a combination of automated and single step creation of merchandising programs

DollarDays uses EasyAsk natural language and algorithms fed by operational product data to automatically classify products into unconventional categories such as Closeouts, 49¢ & Less, Hot Sellers and New Products (seen across the top of the DollarDays.com website).  Using EasyAsk in this way saves many man-days of merchandiser time and completely removes technical staff from the merchandising processes.

 “DollarDays is a shining example of how EasyAsk’s natural language search and merchandising can bring an e-commerce site to life and instantly increase customer conversion. Higher conversion equals more sales, leading to higher profits”, said Craig Bassin, CEO of EasyAsk.   “In a marketplace where you need every competitive edge possible, DollarDays found a powerful, yet easy advantage by using EasyAsk that is paying off at the bottom line.”

EasyAsk eCommerce Edition

EasyAsk eCommerce Edition is the industry leading e-commerce search and merchandising solution that allows visitors to find products faster, and receive compelling promotions and offers.  EasyAsk understands the content and intent of the search question – “red long sleeved dresses under $150” – to deliver the right results on the first page.  EasyAsk eCommerce Edition customers see the industry’s highest conversion rates, deliver a superior customer experience, and see dramatic increases in average order sizes.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search and query software.  EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand.  The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising.  EasyAsk Business Edition revolutionizes enterprise decision-making providing self-service information access and business intelligence with easy, low-cost deployment and a unique natural language interface that extends information throughout the organization.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Gap, Coldwater Creek, Hewlett Packard, Lands End, Lillian Vernon, Aramark, JJill, Nedbank, BNP Paribas, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily.  For more information, please visit EasyAsk.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!