Archive for month: August, 2011


ArnoldIT: EasyAsk Right Choice for InkJet Superstore

Leading industry analyst Steve Arnold talks about how is taking advantage of EasyAsk eCommerce Edition to increase internet sales and make products easier to find on the site. According to Steve:

“Since the business implemented the solution, the site has had 80% fewer “no results” returns; increased order conversion rates by six percent; and decreased its phone calls and live chat requests, indicating that customers are more easily finding what they need.”

The full report on ArnoldIT.


What’s in a Message – SLI System’s Latest Claim

In today’s highly segmented software markets, a vendor can almost always find a way to describe themselves as a leader in some fashion. Put enough qualifiers in the phrase and you can weed out enough competitors, and bingo, you are a leader.

I recently read an ad when SLI Systems claimed to be “the top pure SaaS-based site search provider.” Perhaps this is true. But it is an incredibly misleading statement. Narrowing the market to “pure SaaS-based site search” eliminates providers like EasyAsk, who offers BOTH SaaS-based and on-premise licensing models. SLI is not claiming to be the best… they claim to be the best of a subset of suppliers.

The first question you might want to ask is: why is SLI Systems ONLY SaaS? The most likely answer I can think of is that their solution is too difficult for customers to manage on their own – thus SLI has to manage it for them. But do customers really want to give up that much control?

EasyAsk started in the software business. To be successful, we HAD TO make our software easy to use, as well as scalable, reliable and feature rich. Our analytics and tools allow customers to tune and manage their search application easily and efficiently on their own. The analytics automatically find where to tune, and the GUI allows the user to perform the tune with the single click of a button.

And as customers asked for a SaaS-based solution, EasyAsk’s ease of use became one of our greatest assets, allowing us to run a scalable SaaS platform on which we could deploy customers in days, NOT weeks or months.

Many people assume small- to medium-sized business’ want a SaaS-based solution. At EasyAsk, we don’t assume, we give them a choice. Their answer might surprise you. Just ask Travers Tools or Schuler Shoes – both small business’ who preferred an on-premise license to SaaS. A recent new customer we signed is starting with SaaS and eventually wants to migrate to on-premise. With SLI Systems, you do NOT have these options.

In the end, wouldn’t you want to buy the best solution, regardless of the licensing and deployment model? With EasyAsk, you get the best search, navigation and merchandising solution, rich with Watson-like natural language capabilities that will increase your customer conversion rates – guaranteed. Once you’ve chosen, you then decide how you want to deploy – SaaS or On-Premise. The choice is yours.


You’re Paying Endeca How Much?!

Endeca customers … when is the last time you looked at how much you are paying Endeca annually?

You might want to take a second look at that.  While it might have looked like the right decision at the time, you’re now drowning in the annual maintenance costs.  And for what?  A search box that really doesn’t work very well.  In fact, it’s hardly functional.  Frustrated visitors who leave your site because they could not find what they wanted?

EasyAsk has a radically new idea!  A search box that actually WORKS!  Plus you will have rich, easy to use analytics and tools that allow your team to tune your search faster and easier than you ever dreamed.  Add to that, we’ve have all the navigation and merchandizing features you’d ever want or need.

Most importantly, your shoppers can find what they want THE VERY FIRST TIME.  If they can find it quickly, they’ll probably buy it.  That’s called customer conversion and no one does it better than us.  Imagine giving your customers the ability to search for ‘ladies blue blouses under $50‘ and immediately delivering the exact product(s).  Try that with Endeca.  Good luck. 

We’ll bring you all the advantages of IBM/Watson to your e-commerce site, but we’ll deliver it NOW and we can get your site up and running in a couple of weeks.  Best of all, we can provide all the benefits that EasyAsk has to offer in an on-premise model or hosted SaaS from one company, with the very best search technology in the industry.

Switch to EasyAsk and you will get superior e-commerce search functionality and your annual Total Cost of Ownership will go down dramatically.  Best of all, you customer conversion rates will go up.  We guarantee it.

Give us a call or feel free to send me an email.  I’m  We’ll dramatically cut your costs and increase your bottom line profits. 

Thanks for listening.  Craig

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